Charles Duhigg's The Power Of Habit

Charles Duhigg, the author of the book The Power of Habit begins the chapter 7 of his book by mentioning about corporations in the America uses data to scrutinize people’s lives. This chapter showed how companies capitalize on our shopping habits. Studying people’s patterns has increased many corporations’ abilities to make money. Companies collect data about how we habitually shop. Humans prefer familiarity, and when we are doing activities like shopping, we often make choices automatically by relying on our habits. Hence if companies can figure out those habits, they are about to predict what we will buy. However, It doesn’t stop there. Our habits can be influenced and changed. Therefore, Retail stores use the knowledge of our shopping behaviors
to change what we habitually buy. To increase profits, companies figure out each shopper’s habits and then send personalized advertising pitches designed to appeal to customers’ unique buying preferences. Organizations are more likely to change their routines after a crisis, when everything is in turmoil. Similarly, people’s buying habits are more likely to change when they are going through a major life event, such as the turmoil of bringing home a new baby