In this article “Why the Gasoline Engine Isn’t Going Away Any Time Soon,” Joseph B. White states that alternative energy cars could be the start of a revolution in the automaker world, however, complications interfere with the outcome. Although the author suggests different ideas on alternative vehicles, he contradicts himself numerous times while also lacking credibility of any sources.…
1. Research of the planning practices of companies in the oil industry concludes that the real value of modern strategic planning is more…
The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.…
lower class(poverty)/working class are blue-collar workers a the “bottom” they work in manufacturing jobs, janitors, etc.…
Holden is an Australian company which is manufacturing and supply of cars, engines and auto parts. With the vehicle market in good times, the sales of Holden continued to drop even though it received a massive financial supplement of approximately $150 million a year from the Australian government (Coorey, 2013). Moreover, Martin (2013) states that the VF model as a new product cannot alleviate the crisis in the market and influence Holden’s decline 12.5% in 2012 (Appendix 1). In 2013, Holden manufacturing plants suddenly announced that it will cease its production line in Australia in 2017. The main reason is that Holden doesn 't have a definite understanding of the consumer preferences and purchase intentions. These problems resulted in the company facing difficulty with their business operation.…
Electric car was around in 1960s. During the energy crisis in 1970s and 1980s electric cars started disappearing. In 1990s first electric car EV1 from a company named General Motors became popular in California simply because it was more environmental-friendly while it was affordable. A Zero-emissions vehicle mandate require companies to offer electric cars if they wanted to continue selling gasoline vehicles. The oil industries were fighting against the electric cars. Less people wanted to use it in that they wanted to pay less for electric cars which were limited. California dropped the mandate after getting sued by auto-makers. Drivers protested to try to save electric cars. There was almost no demand for GM’s electric cars. In a survey, 4000 said they would drive an electric car but at the end it narrowed down to only 50. GM started taking back EV1s from the drivers to be crushed and recycled. The last consumer EV1 was given up by its driver in 2004. Someone put her last effort to put EV1 back to the road; within 48 hours, 80 people signed up to get an EV1 while GM only had 72 cars. There were several suspects about the situation with GM. GM stated that there was no demand in the market for those electric cars, but several interviews with consumers showed that people wanted those electric cars. Another suspect was batteries. The batteries that EV1s had at the time were acid batteries with 60 miles of range. Average driving distance of Americans was less than 30 miles per day which meant EV1s would actually satisfy consumers. The EV1s made later which was the second generation came with better batteries that lasted around 100 miles. Oil companies were financing campaigns to stop the utility efforts for building public charging stations. President George W. Bush…
d.i. The GM car didn’t seem to be catching on and there did not seem to see a profit in electric or hybrid cars so they didn’t see it as effective to keep manufacturing the car.…
This film is targeted towards GM shareholders, those who are interested in electric vehicles, or have questions or concerns about global warming, dependence on foreign oil, air pollution or the environment, so Paine primarily focuses on the fate of General Motors’ EV1 electric car. The EV1’s were introduced to the California market in 1996 in response to California’s Zero Emissions Vehicle (ZEV) legislation. California was in a pollution crisis. The amount of smog in the air threatened public health. The California Air and Resource Board (CARB) targeted the source of the problem, auto exhaust. The ZEV legislation required two percent of vehicles sold in California to be emissions free by 1998 and ten percent of the cars sold in California to be emissions free by 2003. With this new legislation, the reemergence of the electric car, a vehicle that was once popular in the thirties, began. Before this legislation General Motors had previewed an electric car, the Impact. Because it had flaws such as a low maximum speed, and low mileage per charge, it wasn’t popular. In 1996, General Motors introduced the Impact…
The Chevrolet Volt has been named the most influential product in the General Motors repositioning strategy by top executives because of its direct correlation to all the core business initiatives through some form. As Chevrolet has repositioned itself in North America they have adopted an initiative of going from “Gas Friendly to Gas Free”, through the development of their advance propulsion strategy. The advanced propulsion strategy is comprised of technologies such as: Ethanol85, active fuel management, hybrid technology, fuel cell technology, and electric (plug-in) technology. Therefore, by tying the business objectives of the North America turnaround plan and the advanced propulsion strategy together, the Volt was designed. The use of tying these two strategies together on other vehicles for Chevrolet has been very successful (hybrids & E-85 capable models), but it must be taken into consideration that no other vehicle on the market has the Chevrolet Volt’s technological prowess. In order to achieve…
The automotive industry designs, develops, manufactures, markets and sells motor vehicles, and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry, specifically, manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A, B, C, D, and E. Industry sales in the most recent year were 4.3 million units, with expected growth in the next year. Within this industry, there are seven-vehicle classes: Economy, Family, Luxury, Sports, Minivan, Truck, and Utility. There are two new classes with potential – if properly marketed. These classes are the Alternative Energy Vehicle (AVE) and Delivery Vehicle. The Geographic concentration is the North, South, East and West regions.…
The best way for strategic managers and business leaders to do their jobs in a more efficient manner is by reading cases. These cases simulate real world experiences that these leaders will have to inevitably face one day. Case Analysis covers complex strategic management concepts – such as environmental analysis, process of decision making, and implementing strategic actions—by putting managers in middle of a scenario and challenging them to figure out what to do. Analyzing these cases will give the managers the ability to evaluate business situations critically. Chapter 13 shows how these three skills – differentiate, speculate and integrate - will be key to successfully analyzing the cases presented.…
The automotive market is one of the biggest markets over the world. Participants companies at this market are well-known enterprises and also they own some of the better known brands like GM, Ford, Honda, Toyota, VW, BMW etc. In the traditional auto industry, consumer power is relatively high, given relatively low switching costs and a vast choice of relatively substitutable products. Many components of the automobile can be sourced from different suppliers which maintains competitive input pricing. However, the electric vehicle (EV) industry demonstrates a different type of dynamic. Consumer power is middling, due to slightly higher switching costs and the limited selection of mass produced EVs currently available. The threat of new entrants is much greater since both traditional automakers are entering the electric market, complemented by an ever-increasing number of start-ups. Around 1890, the first American electric car powered by 24 batteries had a range of 50 miles and went up to 20 mph double that of the Karl Benz 's gas-powered Patent-Motorwagen. By the 1920’s high cost, limited range and cheap oil contributed to a rapid demise for electric car sales. The final trail in the electric vehicle coffin was hammered in 1940 when Detroit Electric, which had shifted to commercial vehicles and outlasted all of its competitors, finally went out of business. Then, 65 years later and two thousand miles away which is in California, Tesla Motors was founded.…
The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming, coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the unpredictable oil price spikes and hikes, is intensifying the race to build the ideal car of the future at a greater height.…
1. In owning these different business Toyota pursuing the three kinds of corporate-level strategies discussed in the chapter. What are the strategies? Why is it pursuing each of them?…
CASE STUDY 1 : DECISION MAKING PROCESSES AT STEEL INC. John Pieterson and Jack Gack are both employees at Steel Incorporated. The company counts more than 5,000 employees and has a presence in almost all European countries. Steel Inc. transforms bulk steel into smaller components, ready to be used in consumer products. Products range from toy parts to food cans. Like most steel companies, Steel Inc. is a traditional company characterized by a low level of flexibility and high levels of bureaucracy. The company has several branches and subsidiaries located all over Europe in order to stay close to its customers. The decision-making processes at Steel Inc. are crucial to the company’s operations. Once a customer (new or existing) approaches the firm, decision making has to happen at a quick pace. Obviously, decisions with regard to level of customization, speed of manufacturing, and prices determine which of the…