IntroductionGeneral Motors Corporation is the largest automobile manufactures in the world. The corporation, which is located in Detroit, employs more than 260 millions people and sells cars and trucks in about 35 countries. The corporation has a dominant influence in automobile market in the United States and other developed market such as the United Kingdom, Canada and so on. The corporation also enjoys a large market share in the rapid growing market of developing countries such as China and Brazil. However, the corporation is in face of changing internal and external environment.…
Finding the right company to work with is important when it comes to the auto glass replacement requirements of your luxury cars. This is because of the fact that not all window and windshield replacement businesses around you are actually capable of doing a good job of fixing such things. In order for you to ensure that you get the right auto glass for your luxury vehicle, and for these to be installed the right way, you should…
Automobile sector is one of the most competitive and technological driven sector of the world, taking an advantage edge on Innovation and technology the automobile companies such as Ford, Honda, BMW etc. have successfully implemented these changes into its product as well process and introduced differentiated product in the market.…
We also address a special thank to the respondents of the companies that accepted to…
Penetrating the Chinese Market: A Feasibility Study of Market Conditions in China as regards the Decision of McLaren Motors to set-up a manufacturing plant in China…
In this modern world automotive sector is a rapidly growing sector in various aspects. The automotive manufacturers are developing new products according to the latest trends. Meanwhile the competition in this field is also increasing to a great extent. To sustain in this day-by-day increasing competition, the automotive manufacturers all over the world are in a position to update their product according to the modern trend and to make products by reading the mindset of the customers to stay and develop in the market. Other than these two main aspects they are in a position to concentrate on their product quality, reduction in lead-time and they should be in a position to supply their products at a competitive price.…
Abstract. Pedagogy literally means directing children. It is basically impacting knowledge and teaching the young children while andragogy is an art or rather science for educating adults. Andragogy is basically educating the adults and impacting them with knowledge that they deem relevant and significant for them to better their lives and solve problems in their line of work.…
In Europe, Audi recently focuses on the middle level of market. However, in China, it adapts a quite different strategy. It typically emphasizes governmental market, high-end market among businessmen and also pays attention to local production. As early as in 1988, Audi has established cooperation relationship and founded the first joint venture with the First Auto Works of China in 1991 (Audi AG, 2010). This 20 years’ experience of localization makes Audi well understands consumers’ preference in China. Since the First Auto Works was used to be an appointed manufacturer to provide cars for governmental use, the joint venture with this company offers Audi a unique advantage in entering the governmental market (Hua, 2010). Besides, Audi has also made great effort to make the design and pricing of its vehicles welcome among the target customers. In order to make localization radically, Audi firstly imported 4S (sale, spare part, service, and survey) concept to China and tries to make most (approximately 95%) of the car components manufactured locally in order to support the service in the 4S stores (Hua,…
While in the past they needed to identify their consumer base, localize their brand to meet the Chinese consumers’ needs and build their production and service network, they now had to maintain all these, but also deal with legislation limiting the number of new cars, as a means to deal traffic congestion; legislative proposals to raise tax on cars with large engines – from the 660 Yuan maximum tax to 3600-5400 Yuan per year, to reduce greenhouse emissions; increased competition from local brands that are gaining fast the know-how and expertise needed and are steering themselves into the luxury car market as they build their brands; international competitors biting into their market share; the development, production and perfection of more fuel efficient engines, due to rising gas prices; etc.…
When globalization becomes a circumstance, many companies try to open oversea market. Here, we’d like to take a look at a Chinese private-own automobile company Geely. As china’s top car maker, Geely abstracted the world’s eyes recently. In 2004, Geely plans to export 5,000 vehicles to the Middle East, South America and North Africa after shipping 1,000 cars to Syria in the fourth quarter of 2003 at US$4,000-$6,000 each. This year, Geely wants to open US market. But with many strong competiters in car manufactory in US, with weak reputation around chinese product, How does Geely find an appropriate approach to develop its business? This paper will try to find the answer.…
The automotive market comprehends the design, the development, the manufacturing and the distribution of the vehicles. This market includes all kind of vehicles with motor, but only the ones of combustion engines. This is one of the markets that make the world economy grow, in fact the automotive market is the world’s most important economic sector by revenue.…
China’s domestic car sales, growing at more than 10% annually, these growing sales were in the domestic market and did not improve China’s competitiveness in the global auto industry. The rise of China as a Automotive car producer has lead to better roads, new distribution channels, the deregulation of the auto market, and China’s WTO entry.…
On the 28th of March 2010, and after a year long drawn out negotiation process, the Chinese car group Geely bought luxury car brand, Volvo. The Volvo car brand had been bought over by Ford Motor Company in 1999 for $6.45 billion. After the profits targets were not being met by Volvo, Ford decided to sell the Volvo cars brand. The transaction between Ford and Geely cost $1.8 billion holding 100% in the shares and inclusive of all assets. (Zheng & Shi 2013) This overseas transaction was the largest acquisition recorded for a Chinese company. Geely made the step into merging with and into a luxury brand. This became not only a major part in Chinese business, it also became a new part of history for the Chinese automotive industry overall.…
General Motors China Group (GM China) is a fully owned venture by General Motors (GM). The roots of GM in China trace back to the year 1929, where it sets up its first dealership in Shanghai. GM China has eleven joint ventures in China, two wholly owned foreign enterprises and more than 35,000 employees. GM China and its joint venture partners offer the broadest lineup of vehicles and brands among car manufacturers in China, offering passenger vehicles and commercial cars under seven different brands. In 2011 it sold more than 2,5 million vehicles in China, is has been the sales leader among multinational car manufacturers for seven consecutive years.…
With the rapid growth of the private vehicles, more convenient and quality services are required. Consumption tends to be systemized. So it will be necessary to offer fast auto services in China.…