Geely Company Analysis
Geely Company Analysis
When globalization becomes a circumstance, many companies try to open oversea market. Here, we’d like to take a look at a Chinese private-own automobile company Geely. As china’s top car maker, Geely abstracted the world’s eyes recently. In 2004, Geely plans to export 5,000 vehicles to the Middle East, South America and North Africa after shipping 1,000 cars to Syria in the fourth quarter of 2003 at US$4,000-$6,000 each. This year, Geely wants to open US market. But with many strong competiters in car manufactory in US, with weak reputation around chinese product, How does Geely find an appropriate approach to develop its business? This paper will try to find the answer.
First, we will introduce Geely background to help reader know its history and present situation. Then we will do SWOT analysis and Entry mode comparison toward its current status to find a better approach for Geely to enter in US. We will cover chapter 4 and chapter 14 in this paper.
Company opportunity
Although it’s hard for a new automotive manufactor enter in US market, which is roughly saturated and full of strong competitors, Geely still has its own advantages and oppotunities. Its super-low price becomes a brick to knock the door of US low end vehicles market. Some other famous and successful brand bulid a good model for Geely in car image, design etc. Also, US market is huge and American people have a high consumption, if Geely can catch the oppotunities, the chance to success will be great. Now, let’s take a look at its company background.
Company background
Geely automobile company was found on March, 1997 in Zhe Jiang China. It is a private own automobile company. The registered capital of this company is RMB 20 million. In 2001, Geely automobile became the first approved private company in terms of automobile manufacture in mainland China. The chairman of the company is Li Shu Fu. He has good relationships with the Chinese government leaders
When globalization becomes a circumstance, many companies try to open oversea market. Here, we’d like to take a look at a Chinese private-own automobile company Geely. As china’s top car maker, Geely abstracted the world’s eyes recently. In 2004, Geely plans to export 5,000 vehicles to the Middle East, South America and North Africa after shipping 1,000 cars to Syria in the fourth quarter of 2003 at US$4,000-$6,000 each. This year, Geely wants to open US market. But with many strong competiters in car manufactory in US, with weak reputation around chinese product, How does Geely find an appropriate approach to develop its business? This paper will try to find the answer.
First, we will introduce Geely background to help reader know its history and present situation. Then we will do SWOT analysis and Entry mode comparison toward its current status to find a better approach for Geely to enter in US. We will cover chapter 4 and chapter 14 in this paper.
Company opportunity
Although it’s hard for a new automotive manufactor enter in US market, which is roughly saturated and full of strong competitors, Geely still has its own advantages and oppotunities. Its super-low price becomes a brick to knock the door of US low end vehicles market. Some other famous and successful brand bulid a good model for Geely in car image, design etc. Also, US market is huge and American people have a high consumption, if Geely can catch the oppotunities, the chance to success will be great. Now, let’s take a look at its company background.
Company background
Geely automobile company was found on March, 1997 in Zhe Jiang China. It is a private own automobile company. The registered capital of this company is RMB 20 million. In 2001, Geely automobile became the first approved private company in terms of automobile manufacture in mainland China. The chairman of the company is Li Shu Fu. He has good relationships with the Chinese government leaders