GEELY Company
GEELY Company
Executive Summary
Overview
Mission and Vision
Current state
Motivation for going international
Challenges in internationalization
Positive and negative bring by internationalization
Considerations
Recommendation
Reference List
Overview
Background
Geely Holding Company is a Chinese automotive manufacturing company, which headquartered in Hangzhou, China. The company was established in the year 1986 by the founder named Li Shufu. The company major in manufacturing automobiles, motorcycles, transmissions and engines. The company’s sells customer cars under the two different brand names, which are Volvo and Geely. During the first years 1986, the company manufactured refrigerators and went into the motorcycle industry in 1992. Within the five years, Geely started to produce automobiles and shortly became the first private automobile manufacturing enterprise in China. Geely said that their rapid growth has been built on careful planning and innovation and Geely’s independent R&D in vehicles, engines, transmissions and hybrid technologies had meant that the firm is the only Chinese car manufacturer to have developed its own range of engines – including eight series of engines between 1 litre and 1.8 litres supporting both manual and automatic transmissions – plus other valuable technologies. (Geely.com, 2011) However, Geely is described by some foreigners as a Chinese upstart and barely known outside China, partly because its range of mainly cheap, small cars is not yet capable of meeting the rich world’s more stringent safety and environmental regulations. (The Economists, 2010) In the year 2001, the company had increased its sales volume continuously over the following few years. Beside it sales volume, the company had also increased it number of manufacturing cars too. Within three years, in 2004, Geely had manufactured more than 200,000 cars and eight years later, in 2012, more than 480,000 cars were manufactured. From the startup of the
Executive Summary
Overview
Mission and Vision
Current state
Motivation for going international
Challenges in internationalization
Positive and negative bring by internationalization
Considerations
Recommendation
Reference List
Overview
Background
Geely Holding Company is a Chinese automotive manufacturing company, which headquartered in Hangzhou, China. The company was established in the year 1986 by the founder named Li Shufu. The company major in manufacturing automobiles, motorcycles, transmissions and engines. The company’s sells customer cars under the two different brand names, which are Volvo and Geely. During the first years 1986, the company manufactured refrigerators and went into the motorcycle industry in 1992. Within the five years, Geely started to produce automobiles and shortly became the first private automobile manufacturing enterprise in China. Geely said that their rapid growth has been built on careful planning and innovation and Geely’s independent R&D in vehicles, engines, transmissions and hybrid technologies had meant that the firm is the only Chinese car manufacturer to have developed its own range of engines – including eight series of engines between 1 litre and 1.8 litres supporting both manual and automatic transmissions – plus other valuable technologies. (Geely.com, 2011) However, Geely is described by some foreigners as a Chinese upstart and barely known outside China, partly because its range of mainly cheap, small cars is not yet capable of meeting the rich world’s more stringent safety and environmental regulations. (The Economists, 2010) In the year 2001, the company had increased its sales volume continuously over the following few years. Beside it sales volume, the company had also increased it number of manufacturing cars too. Within three years, in 2004, Geely had manufactured more than 200,000 cars and eight years later, in 2012, more than 480,000 cars were manufactured. From the startup of the