Chipotle Case
Chipotle Mexican Grill
ADMN 3606-UN Strategy Report
1.
Swot Analysis Findings !
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Strengths
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The advantages Chipotle holds over their competition is they offer a quick affordable healthy alternative that isn’t provided by the majority of the fast food industry. They have altered the perception of fast meaning unhealthy into to being able to grab a wholesome nutritional meal in just the matter of seconds. One of the key success factors is that they pride themselves on offering “Food With Integrity” which they break down in to the 3 following points:
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1. It means serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value.
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2. It means that we support and sustain family farmers who respect the land and the animals in their care.
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3. It means that whenever possible we use meat from animals raised without the use of antibiotics or added hormones.
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Weaknesses
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Although being leveraged as their competitive advantage by offering a differentiation strategy of “Food With Integrity” this also correlates to them having higher priced menu items along with having a limited selection. The next thing they are lacking on is international presence, while they are still in a growing phase the competition is establishing similar models in other territories to mimic their success.
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Opportunities
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Chipotle as a rapid expending company has many opportunities to be an international success by ramping up international expansion through a sprinkler approach. They have had a positive reception from entering Canadian and UK markets and should look to taking the model to other countries and also taking the opportunity to adding greater diversity to the menu.
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"
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Threats
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The biggest threat Chipotle faces is other restaurants copying their model and expanding to areas where currently there is no Chipotle. Even if there is direct competition the threat of new entrants is high because switching
ADMN 3606-UN Strategy Report
1.
Swot Analysis Findings !
"
Strengths
"
The advantages Chipotle holds over their competition is they offer a quick affordable healthy alternative that isn’t provided by the majority of the fast food industry. They have altered the perception of fast meaning unhealthy into to being able to grab a wholesome nutritional meal in just the matter of seconds. One of the key success factors is that they pride themselves on offering “Food With Integrity” which they break down in to the 3 following points:
"
1. It means serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value.
"
2. It means that we support and sustain family farmers who respect the land and the animals in their care.
"
3. It means that whenever possible we use meat from animals raised without the use of antibiotics or added hormones.
"
Weaknesses
"
Although being leveraged as their competitive advantage by offering a differentiation strategy of “Food With Integrity” this also correlates to them having higher priced menu items along with having a limited selection. The next thing they are lacking on is international presence, while they are still in a growing phase the competition is establishing similar models in other territories to mimic their success.
"
Opportunities
"
Chipotle as a rapid expending company has many opportunities to be an international success by ramping up international expansion through a sprinkler approach. They have had a positive reception from entering Canadian and UK markets and should look to taking the model to other countries and also taking the opportunity to adding greater diversity to the menu.
"
"
"
"
"
"
Threats
"
The biggest threat Chipotle faces is other restaurants copying their model and expanding to areas where currently there is no Chipotle. Even if there is direct competition the threat of new entrants is high because switching