chocolate marketing plan
Marketing Plan for Chocolate Company
Twisteez Pvt. Ltd.
Submitted to:
Prof. Subodh Tagare
Submitted by: Akshay Thakur-2013019 Arnab Roy-2013059 Gagan Khurana-2013099 Ganesh Kamath-2013100 GLD Sarma-2013104
Vision
Our vision is to be the leading manufacturer of chocolates all over India.
Mission
We seek to produce high quality products at competitive price using modern technology to provide high satisfaction to the consumers.
Objectives
To manufacture and provide the customers with the quality, delicious and hygienic chocolates to the best interest of the customers.
To strive to Meet & Exceed Customer's Expectations so as to ensure a sustainable business relationship.
Target Market
10-30 years
About Chocolate Industry
Chocolate Industry Insights and Trends:
The chocolate industry is a good opportunity to start a business for small scale startups, economic recession does not affect chocolate industry and is growing despite increase in health concerns. The growth of this industry depends upon both the growth rate of population and as well as on the product expansion in new markets, product innovation and increase in income levels of the customers leading to greater purchase of premium priced products, franchises and small businesses tend to focus on unique or specialty items or services.
Chocolate is widely popular for individual consumption, gift giving and cooking. Holidays, birthdays, retirement parties and more, chocolate is a versatile gift for many occasions. Due to the dominance of large-scale production dynasties, franchises and small businesses tend to focus on unique or specialty items or services. Unique chocolates may be from a region
Twisteez Pvt. Ltd.
Submitted to:
Prof. Subodh Tagare
Submitted by: Akshay Thakur-2013019 Arnab Roy-2013059 Gagan Khurana-2013099 Ganesh Kamath-2013100 GLD Sarma-2013104
Vision
Our vision is to be the leading manufacturer of chocolates all over India.
Mission
We seek to produce high quality products at competitive price using modern technology to provide high satisfaction to the consumers.
Objectives
To manufacture and provide the customers with the quality, delicious and hygienic chocolates to the best interest of the customers.
To strive to Meet & Exceed Customer's Expectations so as to ensure a sustainable business relationship.
Target Market
10-30 years
About Chocolate Industry
Chocolate Industry Insights and Trends:
The chocolate industry is a good opportunity to start a business for small scale startups, economic recession does not affect chocolate industry and is growing despite increase in health concerns. The growth of this industry depends upon both the growth rate of population and as well as on the product expansion in new markets, product innovation and increase in income levels of the customers leading to greater purchase of premium priced products, franchises and small businesses tend to focus on unique or specialty items or services.
Chocolate is widely popular for individual consumption, gift giving and cooking. Holidays, birthdays, retirement parties and more, chocolate is a versatile gift for many occasions. Due to the dominance of large-scale production dynasties, franchises and small businesses tend to focus on unique or specialty items or services. Unique chocolates may be from a region