General purpose: To persuade
Specific purpose: To persuade my audience fashion industry don’t “need” copyright protection
Central idea: In fashion industry legal copyright protection is not necessary to motivate designer’s creation.
Main idea:
I. The habitat of fashion world is defining designer’s value by what they’ve done instead of what legal right they have. Create motivation would not be affected.
II. Copyright law in fashion industry would be extremely inefficient and unrealistic if try to operate.
III. Legal copyright protection don’t necessarily relate to income of designer.
Method of organization: Order of Importance
Introduction: The introduction of reality of fashion industry at the beginning. The speech begins with a brief of speaker’s opinion toward the phenomenon.
Body: The body of the speech speaker provides reasons and examples of her opinion, in order to make her stand point stronger. The first two point were more about how legal protection won’t work well in the fashion industry, in terms of operationally and psychologically.
A transition to the last point and it illustrate how copyright protection would be irrelevant to designer’s gain and create motivation. Which push speaker’s opinion to a more convincible level.
Conclusion: Consisting at the end of the speech, the conclusion reminds listeners of the significance of the topic and summarizes the main points. Also, it provides a sense of feeling for audiences that they are a part of the fashion industry too.
S. 3523 (112th): Innovative Design Protection Act
“(i) are the result of a designer’s own creative endeavor; and
(ii) provide a unique, distinguishable, non-trivial and non-utilitarian variation over prior designs for similar types of articles.”
*This safeguard would not include designs made three or more years
Motivation
(during hearing of the bill)Hernandez(one of the representative of the congress)
Bibliography: -112th Congress. S. 3523 (112th): Innovative Design Protection Act of 2012. Govtrack.us, 2011-2013. Web. 17 Feb. 2014. (https://www.govtrack.us/congress/bills/112/s3523/text) -Oliver Herzfeld -Tori Telfer. Fashion Designs Aren 't Protected By Copyright Law. Bustle. 2013. Web. 18 Feb. 2014.(http://www.bustle.com/articles/4527-fashion-designs-arent-protected-by-copyright-law-so-knockoffs-thrive-as-designers-suffer) -Schiffms -The Cut. CFDA’s Anti-Knockoff Bill Hits a Major Snag. NYMAG. 2008. Web. 21 Feb. 2014. -Johanna Blakley. Lessons from fashion 's free culture. Ted. 2010. Web. Dec. 2012. -Jake Woolf. Are You Familiar With Fashion’s Most Impressive Knock-Off Site?. Fourpins. 2013. Web. 22 Feb. 2014. C. Scott Hemphill and Jeannie Suk. What "Design Copyright"?. Harvard Law Review. 2013. Web. 25 Feb. 2014(http://www.harvardlawreview.org/issues/126/march13/forum_998.php) -Kelly Grochala -Carilee Spence. Protecting Fashion Designs. 2013. Web. 26 Feb. 2014.