Choosing a Location for a Startup Company
Student Number:
1001031723
In submitting this work for grading, I confirm:
That the work is original, and due credit is given to others where appropriate
Acceptance and acknowledgement that assignments found to be plagiarized in any way will be subject to sanctions under the University’s Code of Behaviour on Academic Matters.
Please pay attention to the course outline for specific formatting requirements set by instructors.
Assignment Title:
Assignment 2: Choosing a Location for a Startup Company
Course Code:
RSM2132
Course Title:
Prosperity and Competitiveness
Section #:
1
2
3
4
5
AM
PM
Assignments are to be submitted using student ID numbers only; do not include your name. Please note that assignments that include names or that do not have the box below checked will not be graded.
Please check the box and record your student number below to indicate that you have read and abide by the statements above.
Professor Name:
Richard Florida
☒
1001031723
Choosing a Location for a Startup Company
Dear DSC Founding Team, Thank you so much for allowing me to develop your locational strategy. In this paper, I’m going to talk about NYC, Milan, San Francisco and Toronto as the optional locations of your company’s head office, design studio, and retail spaces including popups.1
I. Identify Optional Locations When choosing a location for a startup company, we usually begin with the places: 1) where the company’s funders are familiar with; 2) where the company’s target customers widely distribute in; 3) where the company’s main competitors have exposure to. I.I Familiar Locations A location which you are familiar with is crucial to your business. In a familiar location, you know the demographic composition and further the target customers well, have the basic sense of the rental and labor cost, and have stronger access to industrial and social resources, i.e. the designing, marketing, and distribution. Without living
1001031723
In submitting this work for grading, I confirm:
That the work is original, and due credit is given to others where appropriate
Acceptance and acknowledgement that assignments found to be plagiarized in any way will be subject to sanctions under the University’s Code of Behaviour on Academic Matters.
Please pay attention to the course outline for specific formatting requirements set by instructors.
Assignment Title:
Assignment 2: Choosing a Location for a Startup Company
Course Code:
RSM2132
Course Title:
Prosperity and Competitiveness
Section #:
1
2
3
4
5
AM
PM
Assignments are to be submitted using student ID numbers only; do not include your name. Please note that assignments that include names or that do not have the box below checked will not be graded.
Please check the box and record your student number below to indicate that you have read and abide by the statements above.
Professor Name:
Richard Florida
☒
1001031723
Choosing a Location for a Startup Company
Dear DSC Founding Team, Thank you so much for allowing me to develop your locational strategy. In this paper, I’m going to talk about NYC, Milan, San Francisco and Toronto as the optional locations of your company’s head office, design studio, and retail spaces including popups.1
I. Identify Optional Locations When choosing a location for a startup company, we usually begin with the places: 1) where the company’s funders are familiar with; 2) where the company’s target customers widely distribute in; 3) where the company’s main competitors have exposure to. I.I Familiar Locations A location which you are familiar with is crucial to your business. In a familiar location, you know the demographic composition and further the target customers well, have the basic sense of the rental and labor cost, and have stronger access to industrial and social resources, i.e. the designing, marketing, and distribution. Without living