Preview

Clover Valley Dairy Case Study - Letter to Charles Krieger

Good Essays
Open Document
Open Document
954 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Clover Valley Dairy Case Study - Letter to Charles Krieger
Clover Valley Dairy Case study - Letter to Charles Krieger

Dear Charles Krieger,

A big thanks for your letter in regards to market testing of the new cups and carriers! Your suggestions are much appreciated and are really very helpful in what we are trying to do. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the final goal of finalizing them and ensuring that we indeed have the right approach for this initiative. I have outlined below my thinking on key points for your consideration.
Before getting into the actual market test, I wanted to discuss and clarify on what is the actual purpose of this research. We have spent significant time and effort in coming up with the new multi pack carriers, for the new 6-oz product. The 6-oz product is a very successful product that has helped us increase our sales, and we want to ensure that all activities with this product are done properly, and not risking anything by implementing anything improper. All in all, the main purpose of the research is to ensure that the new multi packs we are introducing will be a good and strategic move on part of the company, increase existing sales while bringing down the costs of packaging, and ensure that company objectives are achieved. The test should also be done with a select group of our target customer, so that risk of failure is minimized and feedback from customers can be addressed before rolling out the product to the entire customer group.
As we can see from the purpose, the problem we are trying to solve is finding out that the new multipacks are suitable for the 6-oz products and would be well received by the customers. If we have a confirmation as yes to this problem, we would move forward and mass produce the containers. If the answer to this question is no, we would have to further investigate to find causes and ensure we address them to ensure we have the right packaging. In regards to

You May Also Find These Documents Helpful

  • Better Essays

    Kudler Fine Foods is a company that is looking to expand and integrate their accounting software. Accuracy and the ability to have all locations communicate are essential in the decisions of the direction the company. Software that caters to the majority needs of the company will facilitate the recording process and increase the accuracy of such action. There are several types of accounting information systems the company could use. Each type has their advantages and disadvantages on the development and usage of the software. The company has many issues to consider in deciding which…

    • 1064 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Kudler Fine Foods has reached a point in their growth that they need to enhance the systems they are currently using for processing their financial information. It is necessary for Kudler to make some decisions on these upgrades. The recommended automation, enhancement, and maintenance schedules supported by flowcharts show the data flow for each of the four accounting upgrades for payroll, accounts payable, accounts receivable, and inventory are included within the brief. The accounting operations of Kudler Fine Foods will be enhanced by the addition of the new software to their existing system.…

    • 699 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Kudler Fine Foods (KFF) is a personally own and run company by Kathy Kudler. Kathy originated the culture of the market and oversees everything from the hiring and firing of employees, the orders being placed, and paying the bills. Through the 2003 Strategic Plan for KFF, it is clear that store expansion out of the current local area (La Jolla, Del Mar, and Encinitas) are in the making. Because KFFs has been built around the culture of providing the finest, highest quality, gourmet foods, it is important the proper marketing research is done in order to determine the best way to expand into new areas.…

    • 843 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Kudler Fine Foods was established 1998 in La Jolla, CA by Kathy Kudler. Although Kathy has seen much success with her business she is also experiencing difficulties. Some of the areas of the business she is experiencing difficulties with include the Del Mar location is not performing as expected, some of the employees are underpaid, and Kathy has too many responsibilities (Kudler, 2003).…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Kudler Fine Foods has the potential to become one of the premier gourmet grocery stores in southern California. There are issues that Kudler Fine Foods has that are preventing the company from advancing to a top tier level grocery store. The issues that are plaguing Kudler Fine Foods are a lack of proper management/staff personnel, proper management techniques, and high payroll for specialty positions within the stores. This paper will address these issues and how these issues can be resolved to help Kudler Fine Foods achieve its overall goal. Lastly, we will discuss where the company may be if the suggested improvements are followed by management.…

    • 809 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Keown, A. J., Martin, J. D., Petty, J. W., & Scott, D. F. (2005). Financial management:…

    • 2183 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Kudler Fine Food’s frequent shopper program is a system developed to reward customers for their loyalty. Customers will earn points based on how much they shop. This is a typical marketing strategy that uses technology to calculate and record consumer purchases. In exchange for purchases or point-of-sale, the consumer is given points and later rewarded for those points. This is called web-based shopping. In the development process of the frequent shopper program there comes many potential legal, ethical, and information security concerns that must be addressed. If not addressed thoroughly it can result in additional fines and…

    • 892 Words
    • 4 Pages
    Better Essays
  • Good Essays

    The most important tasks for an HR person are the recruitment and hiring selection of employees. That is why the Human Resources department plays a very important role in the company. The company success is directly connected with the ability of the HR person to hire the right staff and to assign the right positions.…

    • 454 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Kudler Fine Foods is an upscale specialty food store that was founded by Kathy Kudler. Kathy Kudler opened the first Kudler Fine Foods on June 18, 1998 in La Jolla, California. In 2000, Ms. Kudler opened a second store in Del Mar. In 2003, she opened her third store in Encinitas (Apollo Group, 2011). Kudler Fine Foods prides themselves on providing their customers with the finest quality food which includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments, packaged foods and cheese and specialty dairy products and an extensive list of fine wines and spirits. Their mission is to provide “customers the finest in foodstuffs, wines, and related needs in an unparalleled…

    • 1038 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    West Virginia Farm Bureau I understand that and have read you "about us" under your home page which was reiterated above. Farm Bureau of American, (and I do appreciate all you do for us Farmers); however, PLEASE explain the link to this and Sunday Hunting? What does it have to do with "The purpose of Farm Bureau is to make the business of farming more profitable, and the community a better place to live" and if it's such a big deal then explain to my why 42 other farming states allow Sunday Hunting and their Farm Bureau didn't utilize their strong legislative voice to house or senate? Let's take one of the biggest agriculture states "Kansas" They allow Sunday hunting, I have a lot of buddies who lease land out their because they can hunt on…

    • 431 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Kudler foods has presented a program to increase their revenue by tracking purchase behavior of individual customers and providing incentives to those customers that continue to come back. They are calling these customers “loyal” or “preferred” customers (Sales, 2014).…

    • 616 Words
    • 3 Pages
    Good Essays
  • Better Essays

    After reflecting on my Williams Institute Ethics Awareness Inventory (2006) results I conducted a self-assessment of my personal values. The Kudler Fine Foods strategic plan was also reviewed to determine the values of the organization. I then considered how my personal values aligned with the values of the Kudler Fine Foods organization, and how the alignment would affect my performance as a manager in the organization.…

    • 1112 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Clover Valley Dairy Case

    • 632 Words
    • 3 Pages

    I am writing you in response to your concerns about the market test on the new cups and carriers…

    • 632 Words
    • 3 Pages
    Good Essays
  • Good Essays

    1. What are overall benefits of tapping international markets? Does it make sense for Clover given its success in using domestic capital markets?…

    • 769 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Conformity is following the masses without first asking why and seeing if it is the best option for yourself. In the book Animal Farm, a lot of the character dealt with choosing to either conform or nonconform. Clover a horse, in the book decide to conform and to question herself. She faced critical repercussions. In life, their is always a battle on whether to conform or not. Sojourner Truth is one of the many Americans to stand up for what is right, and nonconform.she spoke her mind and the truth about how she felt on a plethora of topics such as women's rights and civil rights. Sojourner Truth faced minor hardships, but they were worth it in the end. The nature of conformity for…

    • 1308 Words
    • 6 Pages
    Good Essays