Coca Cola
Introduction :
The below essay is about Coca-Cola company which is a beverage manufacturer established in the year 1892.The company 's primary product is Coca cola which was invented in the year 1886 and was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for Classic Coca-Cola or Coke for first half of 2012.This will also discuss about the market segmentation ,pricing strategy and target market using micro and macroeconomics concepts.
The economic forecast report 2012 from different sources clearly communicates high economic growth , less unemployment and inflation rates.
http://businomics.typepad.com/businomics_blog/2010/11/economic-forecast-2011-2012.html
Coca cola can use alternative scenarios to reduce the production cost * In countries were labors are very expensive, installing automated manufacturing machines and reducing the labor numbers in the production line will help to reduce its cost. * Coco cola base syrup which is the raw material is imported from regional units to several bottling plants which incurs transport cost, if it is manufactured at the same bottling plant some cost can be saved. * The use of LED lighting and automatic shut-down technology during rest periods in all plants will help to reduce cost on Energy. * Production of own energy from renewable sources like solar ,wind in the bottling plant will help to reduce energy costs. * Coca cola can effectively introduce bio degradable plant bottle which can be recycled. PET bottles have 25% recycled plastic and glass bottles have 40% recycled glass.this will reduce its bottle manufacturing and disposal costs.
Coca cola, a carbonated soft drink is a FMCG brand .Price elasticity -The opportunity cost of coca cola is very low, in which if the price of the product increases the demand decreased and vice versa responsively. For instance if the price of coke is decreased by 10% , the sales demand will increase by
The below essay is about Coca-Cola company which is a beverage manufacturer established in the year 1892.The company 's primary product is Coca cola which was invented in the year 1886 and was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for Classic Coca-Cola or Coke for first half of 2012.This will also discuss about the market segmentation ,pricing strategy and target market using micro and macroeconomics concepts.
The economic forecast report 2012 from different sources clearly communicates high economic growth , less unemployment and inflation rates.
http://businomics.typepad.com/businomics_blog/2010/11/economic-forecast-2011-2012.html
Coca cola can use alternative scenarios to reduce the production cost * In countries were labors are very expensive, installing automated manufacturing machines and reducing the labor numbers in the production line will help to reduce its cost. * Coco cola base syrup which is the raw material is imported from regional units to several bottling plants which incurs transport cost, if it is manufactured at the same bottling plant some cost can be saved. * The use of LED lighting and automatic shut-down technology during rest periods in all plants will help to reduce cost on Energy. * Production of own energy from renewable sources like solar ,wind in the bottling plant will help to reduce energy costs. * Coca cola can effectively introduce bio degradable plant bottle which can be recycled. PET bottles have 25% recycled plastic and glass bottles have 40% recycled glass.this will reduce its bottle manufacturing and disposal costs.
Coca cola, a carbonated soft drink is a FMCG brand .Price elasticity -The opportunity cost of coca cola is very low, in which if the price of the product increases the demand decreased and vice versa responsively. For instance if the price of coke is decreased by 10% , the sales demand will increase by