Case Study Of Fiji Water
6.6. Suggest one most important change you would make if you were the Marketing Director of FIJI Water.
Environmental Concerns response: Although many bottled water companies are responding this consumer demand shift by manufacturing the packaging of their water with thinner plastic bottles, not many have actually solved the consumer want 100% by changing the packaging to a biodegradable material Fiji Water should research the possibility of. switching packaging material from petroleum-based plastic to corn or plant plastic PROS:. By offering a completely environmentally safe plastic for its bottled water, Fiji Water would be following analysts Benson P. Shapiro advice in the article "What the hell is market oriented" by truly fulfilling consumer …show more content…
These bottles degrade in less than 60 days, and emit 75% less greenhouse gases and use 49% less energy during production (Ecology, Environment & Conservation, 2009). This switch could also respond to the consumer health concerns about BPA leakage from petroleum plastic into the water CONS:. Switching vendors and buying a new material can be detrimental on a companies resources and operating cost expenses The market for corn and plant plastic is fairly new and therefore, Fiji Water would not benefit from economies of scale. pricing, as they do with the vastly more popular sold material of petroleum plastic. Furthermore, Mintel states in its Packaging Trends in Food and Drink 2009 report that, "companies are just starting to dip their toes in the water in this area, testing bio -based materials to see if they can provide the required shelf life and barrier protection. In addition, more work needs to be done to make bioplastics cost-effective and scalable. "(Mintel, …show more content…
As such it is very important for these companies to their packaging as efficient as possible. It would be worth the effort to invest in developing bottles that use less plastic but are still sturdy
The vast amount of plastic bottles that are thrown away every day could be a serious detriment to the environment. Thus, a bottled water company that takes some steps to limit its detrimental environmental impact and develop an environmentally friendly image might find itself at an advantage. Companies should support recycling of bottled water bottles, either byimplementing a program where bottles are returned to the company for recycling or reuse, or byimplementing a pro-recycling advertising
Environmental Concerns response: Although many bottled water companies are responding this consumer demand shift by manufacturing the packaging of their water with thinner plastic bottles, not many have actually solved the consumer want 100% by changing the packaging to a biodegradable material Fiji Water should research the possibility of. switching packaging material from petroleum-based plastic to corn or plant plastic PROS:. By offering a completely environmentally safe plastic for its bottled water, Fiji Water would be following analysts Benson P. Shapiro advice in the article "What the hell is market oriented" by truly fulfilling consumer …show more content…
These bottles degrade in less than 60 days, and emit 75% less greenhouse gases and use 49% less energy during production (Ecology, Environment & Conservation, 2009). This switch could also respond to the consumer health concerns about BPA leakage from petroleum plastic into the water CONS:. Switching vendors and buying a new material can be detrimental on a companies resources and operating cost expenses The market for corn and plant plastic is fairly new and therefore, Fiji Water would not benefit from economies of scale. pricing, as they do with the vastly more popular sold material of petroleum plastic. Furthermore, Mintel states in its Packaging Trends in Food and Drink 2009 report that, "companies are just starting to dip their toes in the water in this area, testing bio -based materials to see if they can provide the required shelf life and barrier protection. In addition, more work needs to be done to make bioplastics cost-effective and scalable. "(Mintel, …show more content…
As such it is very important for these companies to their packaging as efficient as possible. It would be worth the effort to invest in developing bottles that use less plastic but are still sturdy
The vast amount of plastic bottles that are thrown away every day could be a serious detriment to the environment. Thus, a bottled water company that takes some steps to limit its detrimental environmental impact and develop an environmentally friendly image might find itself at an advantage. Companies should support recycling of bottled water bottles, either byimplementing a program where bottles are returned to the company for recycling or reuse, or byimplementing a pro-recycling advertising