CCA has an ongoing commitment to transparency and best practice corporate governance and continues to refi ne its practices in this area. The diversity strategy, which is detailed on page 12, centres on attraction, inclusion and retention of a diverse range of talent and has resulted in a marked progress towards achievement of our gender diversity and indigenous employment targets. The belief that a truly diverse culture not only drives better business outcomes but enables innovation and change, is led from the top of the organisation and embraced by all employees.
Coca-Cola Amatil was formed following a major re-organisation in 1989 of Amatil Limited, one of Australia's oldest corporations. In 1989/1990 Coca-Cola Amatil sold it's interests in poultry, tobacco, communications and packaging, leading to a concentration on its core businesses of beverages and snack foods.
The involvement of Coca-Cola Amatil in the beverages industry dates back to 1964 with the company's acquisition of Shelleys and Marchant in Australia. In 1965, the company bought an interest in Coca-Cola Bottlers in Perth. A year later the company took control of the Perth operation, and acquired Coca-Cola Bottlers in Melbourne. Over the next 25 years, Amatil acquired Coca-Cola Bottlers in Geelong, Brisbane, Sydney, Newcastle and Port Macquarie.
In 1982 Amatil made its first beverages investment overseas with the acquisition of Coca-Cola bottling franchises in Vienna and Graz, Austria. In 1993 Coca-Cola Amatil sold its snack foods interests to United Biscuits and, as a result, now focuses entirely on beverages. Coca-Cola Amatil rapidly expanded its global business to include operations in many European and Asia-Pacific countries. In 1998 the European operations were established as a separate European Headquartered anchor bottler company (Coca-Cola Beverages