Preview

Coca Cola Review

Powerful Essays
Open Document
Open Document
3898 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca Cola Review
The Coca Cola Company

Introduction

This report is to investigate Coca Cola Company. On this coursework I will look at the company on all aspects from their business functions, organisational structures to the company's objectives. I would have to look at the departments within the business and the functional areas within these departments, also look at the different management styles within the business, looking at the organisational structure, the communication used within the business, and the impact of ICT on the organisations communications. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholicbeverage concentrates and syrups. Along with Coca Cola, the world's best known brand, The Coca Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. Throughout the world, no other brand is an immediately recognizable as Coca Cola. With operations in more than 200 countries, a diverse workforce comprised of morethan 200 different nationalities, communicating in more than 100 different languages, The Coca Cola Company is part of the fabric of life in each of the communities they serve throughout the world. It operates as a local business partner, providing quality in themarketplace, enhancing the workplace, preserving the environment and strengthening the community.

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola' was suggested by Dr. Pemberton'sbookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob's Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that

You May Also Find These Documents Helpful

  • Powerful Essays

    In Great Britain, Coca Cola Enterprises Ltd make, sell and deliver global brands, but they are a local business. They have their roots firmly planted in the communities where they do business. They employ around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots also, Coca Cola sell over four billion…

    • 1691 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.…

    • 813 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Coca-Cola is one of the world’s largest manufacturers of beverages. It makes over 2,800 different beverage products, including sparkling drinks, waters, juices, juice drinks, teas, coffees, sports drinks, and energy drinks. The great variety of beverages made by Coca-Cola represents its product mix.…

    • 578 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Coca-Cola Company is a public type and it’s an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.…

    • 2351 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca Cola is the number one manufacturer of soft drinks in the world. Their headquarters is situated in Atlanta Georgia, USA. It is probably the best known brand symbol in the world. They sell nearly 400 different products in more than 200 different countries. 70% of its sales are generated outside of North America. Production is based on the franchise system…

    • 608 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca cola is the world’s leading manufacturer distributer and marketer of non-alcoholic beverages concentrates and syrups. They have over 400 brands including Fanta, oasis and relentless. The business was founded in 1886 with operations in over 200 countries but based in Atlanta.…

    • 1546 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    The Coca-Cola Company focuses on the non-alcoholic beverage market, producing a range of drinks around the world. It is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, primarily carbonated soft drinks. The company is active in more than 200 countries (Mintel, 2005), with the help of directly controlled subsidiaries, partnerships and franchising, thus making it a truly global company. The company sells over six million beverages every day (Coca-Cola, 2005).…

    • 2500 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca-Cola Company is a leading distributor, manufacturer and marketer of beverage in the world. It has strong brand recognition across the globe. Therefore, Coca-Cola positively has its strengths.…

    • 367 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Research on Coke

    • 1763 Words
    • 8 Pages

    The Coca-Cola Company is the world’s leading beverage company. With a brand value of 78.5 billion dollars, Coca-cola is the world’s number one brand according to Interbrand. Based in Atlanta, Georgia, the company distributes carbonated soft drinks, light and diet beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks in over 200 countries.…

    • 1763 Words
    • 8 Pages
    Good Essays
  • Better Essays

    Coca Cola Brand Audit

    • 2627 Words
    • 11 Pages

    Coca cola was invented in Atlanta, Georgia, in his backyard, May 1886, by Doctor John Pemberton, a pharmacist,. He has a motto to benefit and refresh everyone it touches, so that people include the drink in their happiness.…

    • 2627 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Coca Cola Analysis

    • 1837 Words
    • 8 Pages

    With revenues in excess of $24 billion Coca-Cola has a large scale of operation. Coca-Cola is the largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. Coco-Cola is selling trademarked beverage products since the year 1886 in the US. The company currently sells its products in more than 200 countries. Of the approximately 52 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to Coca-Cola account for more than $1.4 billion.…

    • 1837 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Coke vs Pepsi

    • 1312 Words
    • 6 Pages

    | Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world…

    • 1312 Words
    • 6 Pages
    Best Essays
  • Good Essays

    Case Study

    • 571 Words
    • 3 Pages

    Coca-cola is the biggest and longest brand in business they operate 50 countries around the world , 125 years had been in business and have 2,800 different beverages and to make the family bottlers extend coke is reaching out a new innovative IT steps to gain more costumers its called the Common Innovative Framework. Coke have also a websites it’s the www.mycokerewards.com it’s the second popular consumers package good sites because it attracts 300,000 visitors per day My coke rewards has reconnected Coke with its loyal drinkers. The Site has teamed up with pop culture crazes such as American Idol, soccer, and auto racing to bring even more consumers into the fold. Coke has its everything to make their business bigger and bigger.…

    • 571 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Coca-Cola Company is the greatest refreshment association on the planet, serving customers from more than 200 countries with more than 500 different brands. Regardless of the way that it is clear that Coca-Cola is best known for Coca-Cola, its total degree covers both sparkling and still drives and its 14 billion dollar portfolio join both globally known and confined brands(The Coca Cola Company, 2011a)…

    • 1502 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, the world’s best-known brand, The Coca-Cola Company markets four of the world’s top-five soft drink brands, including Coke, Diet Coke, Fanta and Sprite. The company’s beverage products encompass nearly 400 brands — including non-carbonated beverages such as waters, juices, sports drinks, teas and coffees.…

    • 1903 Words
    • 8 Pages
    Good Essays

Related Topics