Coffee Shops and Mobile Apps
Coffee Shops and Mobile Apps
Abstract
The purpose of this study was to examine a connection between mobile app users and coffee shop patrons for competitive advantage reasons between coffee shops. The study’s primary objective is to determine if there is a significant demand for a coffee shops to implement a mobile application allowing customers to “order-on-the-go” and if this would be feasible from an employee’s perspective. We used two types of data collection methods including Exploratory research and Descriptive research. We interviewed 15 people (mixed with customers and employees) using an unstructured one-on-one interview setting and then implemented a 10 question structured survey via SurveyMonkey through social media channels to gather data. This yielded a sample size of 30. We predicted that there would be a significant demand for the mobile app based on other restaurants utilizing and having success with this service. This then could lead to competitive advantage for those coffee shops that implemented the mobile app. However, we found that there was a desire for this technology from mostly customers also we found there were important challenges in the way of making this a successful business venture.
Coffee Shops and Mobile Apps
INTRODUCTION
Each day and every day we see technological advancements in every aspect of our lives. The idea as technology advances, things are meant to be more efficient and faster paced. The Internet plays a big role in these advancements and we are seeing this in one way by being able to order food for take-out from restaurants.
We have discovered an untapped area where this form of business could be a great opportunity at creating more business. Right now Caribou Coffee has drive-thru and walk in services but can sometimes be very backed up. What if there was a more efficient way for people to order their coffee and coffee shop treats. This new idea of ordering online or
Abstract
The purpose of this study was to examine a connection between mobile app users and coffee shop patrons for competitive advantage reasons between coffee shops. The study’s primary objective is to determine if there is a significant demand for a coffee shops to implement a mobile application allowing customers to “order-on-the-go” and if this would be feasible from an employee’s perspective. We used two types of data collection methods including Exploratory research and Descriptive research. We interviewed 15 people (mixed with customers and employees) using an unstructured one-on-one interview setting and then implemented a 10 question structured survey via SurveyMonkey through social media channels to gather data. This yielded a sample size of 30. We predicted that there would be a significant demand for the mobile app based on other restaurants utilizing and having success with this service. This then could lead to competitive advantage for those coffee shops that implemented the mobile app. However, we found that there was a desire for this technology from mostly customers also we found there were important challenges in the way of making this a successful business venture.
Coffee Shops and Mobile Apps
INTRODUCTION
Each day and every day we see technological advancements in every aspect of our lives. The idea as technology advances, things are meant to be more efficient and faster paced. The Internet plays a big role in these advancements and we are seeing this in one way by being able to order food for take-out from restaurants.
We have discovered an untapped area where this form of business could be a great opportunity at creating more business. Right now Caribou Coffee has drive-thru and walk in services but can sometimes be very backed up. What if there was a more efficient way for people to order their coffee and coffee shop treats. This new idea of ordering online or