Cola Coca
The Coca Cola Company
Agenda 1.1 Background 1.2 Strengths 1.3 Weakness 1.4 Opportunity 1.5 Threat 1.6 Conclusion 1.7 Hire
1.1 Background
Coke is a famous drink that originated in a drug store back in the 1880’s in the city of Atlanta, Georgia, United States. John Pemberton was the inventor who developed this refreshing potion which sold well. The drink was sold even better after one day, when Pemberton, out of haste, unintentionally included a brown solution into the syrup and created what we know as today, the “coke”.
1.2 Strengths
Coca Cola company has four type of strengths. * Quality * High Brand Awareness * Training and Development * Distribution System
Quality
First, good quality products are the major strength of the company. Productive technology and the propaganda of Coca Cola TCCQS(The Coca-Cola Quality System) are ongoing concerns. The company has rebuilt its factories in order to improve productive forces. The product quality has improved due to upgraded quality of packaging and the improved liquid in comparison to its competitors. Consistency in the performance led to the better quality management. The company manages its quality throughout the world very well.
High Brand awareness
Secondly, the company has high brand awareness. Coca Cola is a worldwide known company and has a long history. Coco Cola has become a brand name that holds its own prestige in the world market and became a household name. The strong brand image that is developed greatly affects the overall corporate image. It is rated as the world's number one cold drink provider and is famed for its internationally well known brand name “Coca Cola”. Because of that, coca Cola is so famous that almost everyone knows about it. Training and Development
Thirdly, the company provides its employees training which helps them to cope up with existing needs. Furthermore, employee
Agenda 1.1 Background 1.2 Strengths 1.3 Weakness 1.4 Opportunity 1.5 Threat 1.6 Conclusion 1.7 Hire
1.1 Background
Coke is a famous drink that originated in a drug store back in the 1880’s in the city of Atlanta, Georgia, United States. John Pemberton was the inventor who developed this refreshing potion which sold well. The drink was sold even better after one day, when Pemberton, out of haste, unintentionally included a brown solution into the syrup and created what we know as today, the “coke”.
1.2 Strengths
Coca Cola company has four type of strengths. * Quality * High Brand Awareness * Training and Development * Distribution System
Quality
First, good quality products are the major strength of the company. Productive technology and the propaganda of Coca Cola TCCQS(The Coca-Cola Quality System) are ongoing concerns. The company has rebuilt its factories in order to improve productive forces. The product quality has improved due to upgraded quality of packaging and the improved liquid in comparison to its competitors. Consistency in the performance led to the better quality management. The company manages its quality throughout the world very well.
High Brand awareness
Secondly, the company has high brand awareness. Coca Cola is a worldwide known company and has a long history. Coco Cola has become a brand name that holds its own prestige in the world market and became a household name. The strong brand image that is developed greatly affects the overall corporate image. It is rated as the world's number one cold drink provider and is famed for its internationally well known brand name “Coca Cola”. Because of that, coca Cola is so famous that almost everyone knows about it. Training and Development
Thirdly, the company provides its employees training which helps them to cope up with existing needs. Furthermore, employee