Coles Analysis

Strategic management accounting
ACC3AMA

Coles supermarket

Submit date: 13/10/2010
Group number: 17

Tables of content

Recommendations - 2 -

Executive summary - 3 -

Introduction - 4 -

External and Internal environment - 5 -

Current competitive strategies - 8 -

Recommendations and practice - 10 -

Conclusion - 14 -

Reference - 14 -

Recommendations
In this assignment, it analyse the current competitive strtegies of Coles Company through four aspects: cut price, quality control and product, cut down expenditure on operation and market innovation. It also find the strtegic management accounting techniques which suits the company’s operation can help the company be in the dominant position. It get the conclusion that the most improtant sources for Coles Company is their customers. In the competitive market, enterprises enterprises dominant other competitors and should be more attractive for customers than its competitors. Coles should pay more attention to advance on customer service in the future and a better understanding of customers’ profitability is imperative for survival.

Executive summary
Coles has a rich history with more than 90 years which is founded by George James Coles.

Coles supermarket is an Australian supermarket chain owned by Wesfarmers which has the second largest market share.

Coles becomes the leader in Australian food retailing with more than 690 stores nationally, 100,000 employees and over 11 million customer transactions a week.

The analysis of the Coles Company’s external and internal environment is from the four factors: political factor, economic factor, social factor and technological factor and its strengths, weakness, opportunities and treats.

The assignment use these four aspects: cut price, quality control and quality product, cut down expenditure on operation and market innovation to analysis the current competitive strategy of Coles Company.

The assignment recommends that Coles