Communication as a Cross-Cultural Challenge for International Management
COMMUNICATION AS A CROSS-‐CULTURAL CHALLENGE FOR INTERNATIONAL MANAGEMENT A CASE STUDY OF GINA TRICOT
Paper within: Bachelor Thesis in Business Administration Authors:
Tutor:
Frida Mordenfeld Sandra Johansson
Pamela Hinojosa Giron
Zehra Sayed
881201-‐5520 890304-‐5543 900910-‐1560
Jönköping
The 18th of May 2012
0
ACKNOWLEDGEMENT The known quote: “Coming together is a beginning; keeping together is progress; working together is success” was first said by Henry Ford and during our writing process we have sincerely experienced the successful concept of keeping together. Additionally, support, inspiration and patience from people in our surroundings have contributed to our ability to go through with this project. First and foremost, we would like to thank Zehra Sayed for your commitment and your time as our supervisor and mentor during the entire writing process. We owe much gratitude to you and we would not have come this far without you and your continuous support. We are also very appreciative to the corporation Gina Tricot, since they gave us the opportunity to conduct a valuable case study on their experiences to write this thesis. Above that we would also like to greatly thank the Retail Manager, Fredrik Appelqvist, and the Design and Purchasing Manager, Anna Appelqvist for all the important information you contributed with during our interviews. Finally, we would like to acknowledge the authors of previous theoretical investigations for being a great source of inspiration for our work.
1
BACHELOR THESIS IN BUSINESS ADMINISTRATION Title: Authors: Tutor: Date: Keywords: Communication as a
Paper within: Bachelor Thesis in Business Administration Authors:
Tutor:
Frida Mordenfeld Sandra Johansson
Pamela Hinojosa Giron
Zehra Sayed
881201-‐5520 890304-‐5543 900910-‐1560
Jönköping
The 18th of May 2012
0
ACKNOWLEDGEMENT The known quote: “Coming together is a beginning; keeping together is progress; working together is success” was first said by Henry Ford and during our writing process we have sincerely experienced the successful concept of keeping together. Additionally, support, inspiration and patience from people in our surroundings have contributed to our ability to go through with this project. First and foremost, we would like to thank Zehra Sayed for your commitment and your time as our supervisor and mentor during the entire writing process. We owe much gratitude to you and we would not have come this far without you and your continuous support. We are also very appreciative to the corporation Gina Tricot, since they gave us the opportunity to conduct a valuable case study on their experiences to write this thesis. Above that we would also like to greatly thank the Retail Manager, Fredrik Appelqvist, and the Design and Purchasing Manager, Anna Appelqvist for all the important information you contributed with during our interviews. Finally, we would like to acknowledge the authors of previous theoretical investigations for being a great source of inspiration for our work.
1
BACHELOR THESIS IN BUSINESS ADMINISTRATION Title: Authors: Tutor: Date: Keywords: Communication as a