Communication Effects on Daily Life
#4: Identify one or two direct ways in which mass media and culture impacted the 2012 national election results.
Mass media had a profound impact on the 2012 presidential election. Mass media is one big community that includes a mainstream of media. Some of the biggest components of the mainstream are television, radios, and the Internet. Mass media is one of the most powerful tools used during national elections because it helps influence open-minded voters. Culture also heavily impacts the national election results because the United States is slowly becoming a multicultural society. Racial diversity is something that is so prominent in our lives and therefore it plays a key role in the political system.
One direct way in which mass media impacted the election was through attitude influence. Romney and Obama were aware that attitudes could be influenced through the media and both candidates spent over 1 billion dollars during their campaigns, setting a new record. Throughout years and months leading up to the election, the campaigns used mass media to spread political support or disdain to thousands of potential voters. The television is one of the most important technologies that have impacted the election. It has remained ahead of other media for the past 8 years. Attitude influence can be shaped through political debates that are shown on TV. Millions of viewers watch television and tune in during the debates. The television helps reinforce previous attitudes and influence voters who are independent. The Internet is one other major key that impacted the election results. A decade ago, just one-in-fifty Americans got the news about a candidate from the Internet. Today, one-in-three Americans regularly get information about a candidate or the election online. These numbers show the candidates the importance of getting their message out to the public in order to gain more support.
Culture heavily impacted the presidential election as well. The tremendous
Mass media had a profound impact on the 2012 presidential election. Mass media is one big community that includes a mainstream of media. Some of the biggest components of the mainstream are television, radios, and the Internet. Mass media is one of the most powerful tools used during national elections because it helps influence open-minded voters. Culture also heavily impacts the national election results because the United States is slowly becoming a multicultural society. Racial diversity is something that is so prominent in our lives and therefore it plays a key role in the political system.
One direct way in which mass media impacted the election was through attitude influence. Romney and Obama were aware that attitudes could be influenced through the media and both candidates spent over 1 billion dollars during their campaigns, setting a new record. Throughout years and months leading up to the election, the campaigns used mass media to spread political support or disdain to thousands of potential voters. The television is one of the most important technologies that have impacted the election. It has remained ahead of other media for the past 8 years. Attitude influence can be shaped through political debates that are shown on TV. Millions of viewers watch television and tune in during the debates. The television helps reinforce previous attitudes and influence voters who are independent. The Internet is one other major key that impacted the election results. A decade ago, just one-in-fifty Americans got the news about a candidate from the Internet. Today, one-in-three Americans regularly get information about a candidate or the election online. These numbers show the candidates the importance of getting their message out to the public in order to gain more support.
Culture heavily impacted the presidential election as well. The tremendous