Communication Skills in the Modern World
communication skills | Complexities in communication technology and its impact on office procedures and automation |
I believe that efficient communication in any organisation forms the back bone of the organisation. I am going to discuss about how communication is handled at Vitruvian Technologies Pvt. Ltd. (VPTL) . I will cover the sales cycle followed and how communication takes place within and outside VPTL.
As a part of the sales activity we used to send product e-mails in quantities of 500 to 1000 mails per batch. This generated enquiries for the product but the issue here was that the numbers of enquiries were very less and also there wasn’t a way to identify if the receiver read or visited any web-site links in the mail. The solution to this was we adopted the “e-mail campaign” technology. This technology allowed us to identify those prospects that have opened the e-mail or have show interested by visiting the links in the mail. Based on this data the sales team was asked to call up these prospects and initiate a verbal communication regarding the product. Since they were interested the e-mail they were happy to get a call from VPTL.
There was often a mistake made by the team when they sent e-mails to the clients such as the subject was missing, attachment was missing, ‘Carbon copy’ and ‘Blind carbon copy’ field were missing. Such mistakes either sent a very wrong message to the receiver or the seniors were left out of the loop. To make sure that these mistakes were never repeated again all the members were asked to follow a quick check list before sending an e-mail. Written communication with the prospects gave rise to oral communication on the phone. Here addressing to their queries and managing to fix and appointment were the key goals for the team. Mobile phones were the primary mode for communication. Often there were abrupt disconnections during the conversation on the mobile phone. Such disconnection would lead to client losing interest in
I believe that efficient communication in any organisation forms the back bone of the organisation. I am going to discuss about how communication is handled at Vitruvian Technologies Pvt. Ltd. (VPTL) . I will cover the sales cycle followed and how communication takes place within and outside VPTL.
As a part of the sales activity we used to send product e-mails in quantities of 500 to 1000 mails per batch. This generated enquiries for the product but the issue here was that the numbers of enquiries were very less and also there wasn’t a way to identify if the receiver read or visited any web-site links in the mail. The solution to this was we adopted the “e-mail campaign” technology. This technology allowed us to identify those prospects that have opened the e-mail or have show interested by visiting the links in the mail. Based on this data the sales team was asked to call up these prospects and initiate a verbal communication regarding the product. Since they were interested the e-mail they were happy to get a call from VPTL.
There was often a mistake made by the team when they sent e-mails to the clients such as the subject was missing, attachment was missing, ‘Carbon copy’ and ‘Blind carbon copy’ field were missing. Such mistakes either sent a very wrong message to the receiver or the seniors were left out of the loop. To make sure that these mistakes were never repeated again all the members were asked to follow a quick check list before sending an e-mail. Written communication with the prospects gave rise to oral communication on the phone. Here addressing to their queries and managing to fix and appointment were the key goals for the team. Mobile phones were the primary mode for communication. Often there were abrupt disconnections during the conversation on the mobile phone. Such disconnection would lead to client losing interest in