Community Rugby Swot Analysis
AUSTRALIAN RUGBY UNION
COMMUNITY RUGBY STRATEGY
2012-2016
Message from aru ceo
Our goal, purpose and strAtegic target
As part of the ARU strategic imperatives developed in 2008, it was recognised there was a strategic imperative to achieve significant gains in participation. In 2010, the ARU identified a range of transformational initiatives. The initiatives that particularly pertain to Community
Rugby include enthusing our customers, on and off the field; more effectively commercialising our properties; building our Rugby capabilities and aligning our Community Rugby programs; using Sevens to strengthen Australian Rugby and finally adapting our management structures.
The Community Rugby Strategic Plan has synthesised this work …show more content…
This plan has been devised with the intention of being transformational and to meet the challenges of running sport in the 21st century.
The planning process initially considered who the intended beneficiaries of Community Rugby are. We then involved representatives from Community Rugby stakeholders across Australia to conduct a SWOT analysis.
Out of this, we were able to determine the top six strategic issues that would affect our performance.
From here we were able to clearly identify the strategies that would address these top issues and finalise the plan.
The Australian Rugby Union has been able to present this plan to a range of different partners and constituents as well as the ARU Board and management. We look forward to working with all stakeholders of Community Rugby over the next five years to transform these aspirations into reality.
1
long-term objective 2016 targets
Generate lifelong passion for Rugby in the community
To provide safe and enjoyable Rugby experiences for players
Achieve significant gains in participation growth and player …show more content…
It is believed that these issues will have the most substantial impact on Community Rugby’s ability to achieve our strategic targets for 2016 (320,000 participants and 91% player satisfaction).
1
The strategic priorities of the plan have been designed to focus on and directly address each of these top strategic issues.
Participation growth What is the best mix of our ‘existing’ and ‘new’ rugby participation offerings to maximise growth in new markets and retain current participants?
2
Provider support How can we improve the capacity and capability of our rugby providers?*
3
4
5
6
Engage and enthuse How will we improve Rugby’s visibility and ‘share
COMMUNITY RUGBY STRATEGY
2012-2016
Message from aru ceo
Our goal, purpose and strAtegic target
As part of the ARU strategic imperatives developed in 2008, it was recognised there was a strategic imperative to achieve significant gains in participation. In 2010, the ARU identified a range of transformational initiatives. The initiatives that particularly pertain to Community
Rugby include enthusing our customers, on and off the field; more effectively commercialising our properties; building our Rugby capabilities and aligning our Community Rugby programs; using Sevens to strengthen Australian Rugby and finally adapting our management structures.
The Community Rugby Strategic Plan has synthesised this work …show more content…
This plan has been devised with the intention of being transformational and to meet the challenges of running sport in the 21st century.
The planning process initially considered who the intended beneficiaries of Community Rugby are. We then involved representatives from Community Rugby stakeholders across Australia to conduct a SWOT analysis.
Out of this, we were able to determine the top six strategic issues that would affect our performance.
From here we were able to clearly identify the strategies that would address these top issues and finalise the plan.
The Australian Rugby Union has been able to present this plan to a range of different partners and constituents as well as the ARU Board and management. We look forward to working with all stakeholders of Community Rugby over the next five years to transform these aspirations into reality.
1
long-term objective 2016 targets
Generate lifelong passion for Rugby in the community
To provide safe and enjoyable Rugby experiences for players
Achieve significant gains in participation growth and player …show more content…
It is believed that these issues will have the most substantial impact on Community Rugby’s ability to achieve our strategic targets for 2016 (320,000 participants and 91% player satisfaction).
1
The strategic priorities of the plan have been designed to focus on and directly address each of these top strategic issues.
Participation growth What is the best mix of our ‘existing’ and ‘new’ rugby participation offerings to maximise growth in new markets and retain current participants?
2
Provider support How can we improve the capacity and capability of our rugby providers?*
3
4
5
6
Engage and enthuse How will we improve Rugby’s visibility and ‘share