Comparative Analysis Pizza Hut and Dominos
MARKETING MANAGEMENT TERM PAPER
COMPARATIVE ANALYSIS OF
SUBMITTED TO
Ms. Kanika Jhamb
SUBMITTED BY junaid nabi
Introduction
Fast food is one of the world¶s largest fast growing industry types. India¶s fast food industry is growing by 40%. The 6000 corer fast food retail industry is mainly dominated by the multinational players and the key players which are active in the research of the food retailing. Because of the availability of raw material for fast food, global chains are flooding into the country. The percentage share held by foodservice of total consumer expenditure on food has increased from a very low base to stand at 2.6% in 2001. Eating at home remains very much ingrained in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society. The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine and an inc reasing number of women joining the workforce have had an impact on eating out trends. Major players in fast food are: y y y y y y y y y
McDonald¶s KFC Pizza hut Dominos pizza Café coffee day Barista Subway Papa John¶s Smokin joe¶s
Domino's and Pizza Hut, the two big US fast food chains entered India in 1996. Each claimed it had the original recipe as the Italians first wrote it and was trying desperately to create brand loyalty. Domino's and Pizza Hut - tried to grab as large a slice of the pizza pie as possible. While Pizza Hut relied on its USP of "dining experience", Domino's USP was a 30-minute delivery frame. To penetrate the market, both the players redefined their recipes to suit the Indian tastes. Domino's went a step ahead by differentiating regions and applying the taste-factor accordingly. Domino's also made ordering simpler through a single toll-free number throughout the country. Domino's and Pizza Hut expanded their market ever since they entered India. Pizza Hut is the world's largest casual dining
COMPARATIVE ANALYSIS OF
SUBMITTED TO
Ms. Kanika Jhamb
SUBMITTED BY junaid nabi
Introduction
Fast food is one of the world¶s largest fast growing industry types. India¶s fast food industry is growing by 40%. The 6000 corer fast food retail industry is mainly dominated by the multinational players and the key players which are active in the research of the food retailing. Because of the availability of raw material for fast food, global chains are flooding into the country. The percentage share held by foodservice of total consumer expenditure on food has increased from a very low base to stand at 2.6% in 2001. Eating at home remains very much ingrained in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society. The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine and an inc reasing number of women joining the workforce have had an impact on eating out trends. Major players in fast food are: y y y y y y y y y
McDonald¶s KFC Pizza hut Dominos pizza Café coffee day Barista Subway Papa John¶s Smokin joe¶s
Domino's and Pizza Hut, the two big US fast food chains entered India in 1996. Each claimed it had the original recipe as the Italians first wrote it and was trying desperately to create brand loyalty. Domino's and Pizza Hut - tried to grab as large a slice of the pizza pie as possible. While Pizza Hut relied on its USP of "dining experience", Domino's USP was a 30-minute delivery frame. To penetrate the market, both the players redefined their recipes to suit the Indian tastes. Domino's went a step ahead by differentiating regions and applying the taste-factor accordingly. Domino's also made ordering simpler through a single toll-free number throughout the country. Domino's and Pizza Hut expanded their market ever since they entered India. Pizza Hut is the world's largest casual dining