Comparative Study of Marketing Mix of Vodafone and Airtel by Arun Verma
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Term Paper of
Marketing Management
Topic: Comparative Study of Marketing Mix Elements
Of
Vodafone and Airtel
Submitted by: Submitted to:
Arun Verma Anju Saini
11012490- A26 (faculty)
Sec: 1011
MBA (IB)
Acknowledgement
I feel immense pleasure to give the credit of my term paper to all those individuals who guided me to move on this track, without whose direction I probably might not have achieved the task.
This Term Paper tells us about the various Marketing Mix Elements that are used by the Vodafone and Airtel together with their comparative study.
I express my sincere and deep gratitude to Mrs. Anju Saini (faculty of Marketing Management) for helping me in completing my Term Paper and giving me ideas for its completion and making it a great Success.
Preface
AS MBA Degree requires equal attention to practical as well as theoretical aspect of the business, various problems are to be dealt with in this course, that’s why research programs are there to give deep as well as thorough knowledge of the subjects.
I have attempted to live up these requisites while preparing this term paper. It is part of professional courses. With the help of term paper we can be able to understand the deep knowledge about the specific topic assigned to us.
It is hoped that this report will meet the given expectations and various requirement of the research.
Executive Summary
This term paper discusses about the Marketing Mix Elements, their forms, their characteristics, and their role in any Marketing Plan. It involves a brief review of the various Marketing Mix Elements of the Vodafone and Airtel together with their comparison.
This Term Paper provides ample information about the company and its various Marketing Mix Elements and how each of them reflects the positioning of the Company in the
Term Paper of
Marketing Management
Topic: Comparative Study of Marketing Mix Elements
Of
Vodafone and Airtel
Submitted by: Submitted to:
Arun Verma Anju Saini
11012490- A26 (faculty)
Sec: 1011
MBA (IB)
Acknowledgement
I feel immense pleasure to give the credit of my term paper to all those individuals who guided me to move on this track, without whose direction I probably might not have achieved the task.
This Term Paper tells us about the various Marketing Mix Elements that are used by the Vodafone and Airtel together with their comparative study.
I express my sincere and deep gratitude to Mrs. Anju Saini (faculty of Marketing Management) for helping me in completing my Term Paper and giving me ideas for its completion and making it a great Success.
Preface
AS MBA Degree requires equal attention to practical as well as theoretical aspect of the business, various problems are to be dealt with in this course, that’s why research programs are there to give deep as well as thorough knowledge of the subjects.
I have attempted to live up these requisites while preparing this term paper. It is part of professional courses. With the help of term paper we can be able to understand the deep knowledge about the specific topic assigned to us.
It is hoped that this report will meet the given expectations and various requirement of the research.
Executive Summary
This term paper discusses about the Marketing Mix Elements, their forms, their characteristics, and their role in any Marketing Plan. It involves a brief review of the various Marketing Mix Elements of the Vodafone and Airtel together with their comparison.
This Term Paper provides ample information about the company and its various Marketing Mix Elements and how each of them reflects the positioning of the Company in the