Comparison Of Two Print Advertisements
What is one food that is completely acceptable to eat at any age? Jell-O. Jell-O has been around since 1845. Since then the advertisement for Jell-O has changed drastically evidently from looking at two ads from 1952 and 2013. Both print ads from 1952 and 2013 are advertising Jell-O in different ways but still use the same elements of color, appearance, and the appeal to different demographics.
When looking at the print ad from 1952, the first object one fixates on is the blob of cherry Jell-O, the cartoonish like giraffe, and the messy written words a child wrote about their love for Jell-O. This print ad has numerous points that helps buyers want it. They have the red mess of Jell-O. Yet somehow it looks appetizing. Then there is the giraffe. The giraffe is being fed green Jell-O, because giraffes are herbivores. And obviously a child's hand is feeding the giraffe. This print …show more content…
They both have red Jell-O. Cherry or strawberry has been the traditional Jell-O flavor since the beginning. About sixty years later and Jell-O still uses the red color scheme. However, in the 2013 print ad, there are not as many words as the 1952 print ad. There is one message and it is straight to the point. The audience is not towards children anymore, it is towards middle aged women who are trying to stay fit. Jell-O has teamed up with Weight Watchers. In the 2013 print ad, there is more emphasis on the fact there is only ten calories. Jell-O is now advertised as a sweet treat without all the calories and fat. It has the taste of strawberry while eating essentially "nothing."
Hopefully in the future Jell-O will go back to using print ads directed towards the fun and taste of it. Jell-O will always be a timeless gelatin and will probably always be served in hospitals. It is interesting how sixty years later, and the 1952 print ad and 2013 print ad both still focus on three main components of color, appearance and
When looking at the print ad from 1952, the first object one fixates on is the blob of cherry Jell-O, the cartoonish like giraffe, and the messy written words a child wrote about their love for Jell-O. This print ad has numerous points that helps buyers want it. They have the red mess of Jell-O. Yet somehow it looks appetizing. Then there is the giraffe. The giraffe is being fed green Jell-O, because giraffes are herbivores. And obviously a child's hand is feeding the giraffe. This print …show more content…
They both have red Jell-O. Cherry or strawberry has been the traditional Jell-O flavor since the beginning. About sixty years later and Jell-O still uses the red color scheme. However, in the 2013 print ad, there are not as many words as the 1952 print ad. There is one message and it is straight to the point. The audience is not towards children anymore, it is towards middle aged women who are trying to stay fit. Jell-O has teamed up with Weight Watchers. In the 2013 print ad, there is more emphasis on the fact there is only ten calories. Jell-O is now advertised as a sweet treat without all the calories and fat. It has the taste of strawberry while eating essentially "nothing."
Hopefully in the future Jell-O will go back to using print ads directed towards the fun and taste of it. Jell-O will always be a timeless gelatin and will probably always be served in hospitals. It is interesting how sixty years later, and the 1952 print ad and 2013 print ad both still focus on three main components of color, appearance and