Comparitive Study of Barista & Cafe Coffee Day
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Barista v/s Cafe Coffee Day
{Comparative study}
Submitted To:
Submitted By: Ankeeta Pawa Daksh Gupta Digibh Guliani Poorva V.P. Saxena Salik E. Khan
Index
Synopsis
The aim of this study is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while finding out which one has been able to attain the maximum market share.
Barista and Café Coffee Day are chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, in India and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves from each other, and attempt to improve brand loyalty amongst their customers.
This study is divided into five sections:
Section One: The Coffee Café Industry.
Section Two: Case study on Barista.
Section Three: Case study on Café Coffee Day.
Section Four: Customer Survey.
Section Five: Conclusion.
The Coffee Café Industry
The Coffee Café industry is currently one of the biggest and fastest growing sectors in business. The industry consists of a mix of individual cafés, hotel cafés and retail café chains.
Individual Cafés:
The main bulk of revenue is earned by small, individual cafés, run mostly by families and friends. It is a relatively unorganized sector. There are millions of such cafés around the world, and they provide customers with a homely, casual experience.
The bulk of these cafés are mainly in Europe, where every little town or village has local cafés, where people gather together for a conversation over coffee, or just to be alone with their thoughts.
These cafés have been the birthplace and sanctuary for
Barista v/s Cafe Coffee Day
{Comparative study}
Submitted To:
Submitted By: Ankeeta Pawa Daksh Gupta Digibh Guliani Poorva V.P. Saxena Salik E. Khan
Index
Synopsis
The aim of this study is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while finding out which one has been able to attain the maximum market share.
Barista and Café Coffee Day are chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, in India and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves from each other, and attempt to improve brand loyalty amongst their customers.
This study is divided into five sections:
Section One: The Coffee Café Industry.
Section Two: Case study on Barista.
Section Three: Case study on Café Coffee Day.
Section Four: Customer Survey.
Section Five: Conclusion.
The Coffee Café Industry
The Coffee Café industry is currently one of the biggest and fastest growing sectors in business. The industry consists of a mix of individual cafés, hotel cafés and retail café chains.
Individual Cafés:
The main bulk of revenue is earned by small, individual cafés, run mostly by families and friends. It is a relatively unorganized sector. There are millions of such cafés around the world, and they provide customers with a homely, casual experience.
The bulk of these cafés are mainly in Europe, where every little town or village has local cafés, where people gather together for a conversation over coffee, or just to be alone with their thoughts.
These cafés have been the birthplace and sanctuary for
Bibliography: * www.cafecoffeeday.com - Search engines – Case Study * www.barista.co.in- Search engines – Case Study * www.google.com- Search engines * Philip Kotler – principles of Marketing