[Date]
HANGING GARDENS
NEW SERVICE PROPOSAL
HANGING GARDENS
NEW SERVICE PROPOSAL
Tom Naughtin-3327398 Estee Chew, Michael McClean Patrick Zippel, Vivian Ngyuen
[company name]
Tom Naughtin-3327398 Estee Chew, Michael McClean Patrick Zippel, Vivian Ngyuen
[company name]
Background
The Background for this new product innovation stems from the initiative of the New York City Council in 2011 to pass a bill encouraging the development of urban farming, in particular, the construction of rooftop greenhouses and gardens within the city. This Bill eases building restrictions within the city as long as that construction is that of a rooftop greenhouse. Since the passing of this Bill, many cities in many countries around the world have followed suit, this new trend has even included the development of companies specifically tasked to construct rooftop greenhouses, such as ‘Rooftop Greenhouse’ in London. The introduction of these greenhouses aims to utilize the urban renewal technique to greatly reduce the devastating environmental impact that our major cities are having on the world. However, rooftop greenhouses, or ‘green roofs’ have more commercial benefits to the buildings themselves. Green rooftops offer substantial savings to buildings energy costs as well as providing a relaxed and attractive environment for employees, residents, students or visitors of the building.
Within Melbourne, no such developments have occurred, however there is a growing trend, particularly among government agencies, in support of a green roof initiative. With Melbourne Water, Sustainability Victoria, Australia Post and VicUrban all supporting any future plans for green roof development.
Another trend within Melbourne is the success of the Café industry, it is a $5.1 billion industry nationally, with over 6,500 cafes operating across Australia. Of those, roughly 1,500 are within
References: http://www.sokanu.com/careers/construction-worker/ Bob Squirrell 2012http://www.tmm.eu.com/index.php/chefs-whites-how-to-improve-hygiene-and-cut-costs/#.UaI6RLU0WuI Todd Layt, 2011 http://www.ozbreed.com.au/download/research-papers/australian_native_plants_for_harsh_green_roofs_2011_todd_layt.pdf http://roofgardentips.com/roof-garden-design-effective-ideas-and-tips.html http://www.doityourself.com/stry/estimating-the-cost-of-a-rooftop-garden#.UZ17coLYCJg http://www.doityourself.com/stry/rooftop-gardening#.UZ2HiILYCJg http://purplecarrotfarm.com/?portfolio=urban-rooftop-greenhouses http://www.ppp.com.au/price_list.html