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Competition Study

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Competition Study
1. Dominos and Pizza Hut are both fierce
2. competitors in the contemporary cultured
3. pizza market. Both have been competing on
4. the same niche market that has same market
5. demographic characteristics and hence
6. comparison between the two is based on a
7. leveled ground. Today, many people take their
8. pizzas more seriously to an extent that they
9. would rather die queuing for their favorite
10. fast food. For lovers of Pizza, it is either
11. Dominos or Pizza Hut, and if not, none. This is an expression on the way in which both companies have been able to craft a market niche for their products. Comparing between the two, Pizza Hut remains favorite in due to its product quality and pricing.
Dominos Pizza, Inc. is a pizza delivery company located in Ann Arbor, Michigan,
United States. The company was founded in
1990 and it is ranked as the second largest pizza chain in the United States (Dominos).
Currently, the company has a franchise of more than 9,000 corporate and franchised stores, which are located in more than 60 international markets (Dominos). The company operates in all 50 states in the
United States (Dominos). Domino's Pizza was sold in 1998 and the company went public in 2004. The company menu mainly features pizza, pasta, over-baked sandwiches, wings, boneless chicken, salads, and others.
Pizza Hut, Inc. is a leading American restaurant chain that offers different kinds of pizzas. The company was founded in 1958 by two brothers, Dan and Frank Carney, in
Wichita, Kansas (Pizza Hut). With an initial capital of $600, the company opened the first
Pizza parlor in the region that has grown to the restaurant giant it is today (Pizza Hut).
The company also sells side dishes like pasta, Buffalo wings, breadsticks, garlic bread, and many others. Pizza Hut is based in Addison, Texas but it is currently in the process or relocating to Legacy Office Park in
Plano. It is a subsidiary of Yum! Brands,
Inc., which

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