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Competitive Intelligence Report of Sinopec's Batam Project

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Competitive Intelligence Report of Sinopec's Batam Project
Competitive Intelligence Report of Sinopec’s Batam Project

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Executive Summary
Sinopec, one of the world largest oil companies, started to establish an oil storage project in Batam, Indonesian 2012. This report is made for the Batam local government and aims to analyse and predict the current and future investment of Sinopec. It will also evaluate and predict the influence of the Batam project. The final objective is to provide strategic choices for Batam government.

The data of this report are all from open source. They are from three main aspects which are Sinopec, Batam and international oil industry. The most data are collected from Internet via various search engines such as Google and Discovery. The official websites of Sinopec and Batam has also provided amounts of data. In addition, some existent reports and journals is an important component of this report’s data collection.

In findings, this report firstly analyse the current global expansion strategy of Sinopec. Then in strategic importance of the Batam Project is determined. Based on those two findings, the author justifies the Batam Project and predicts that there will be more similar investment of Sinopec in this area in the future. Moreover, this report also evaluates the predicable influences on local society from Sinopec’s new project. In terms of positive, this project can pull the development of local economy in some aspects such as promoting employment and increasing government income. However, the project is also a potential threat of local environment and the tourist industry.

At the final part, this report provides two strategies to local government. In the industry- oriented strategy, the government is suggested to concentrate on the oil industry development. In the environment-oriented strategy, the author recommends client to restrict this kind of investment and to put the environment at the first place in order to acquire long-term

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