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Abstracts For every profit oriented industry to survive in the globalize market; they must employed competition strategies that suit their operations and also keep in mind their competitors and target set to be achieved. This makes every company feel the pressure to be successful and to maintain leading the industry. This pressure plays significant role in the survival of industry in the competitive market. The effect of pressure faced by industries can either positive for the leading industry or negative when overpowered by rivals. Apple has gone into the technological mobile devices industry with a blast and imparted apprehension into contenders inside the same business. In spite of the fact that Apple costs their items/products at a higher offering value, their products are regularly alluded to as first class and worth the additional expense. The expense of Apple's stock, which was seen as a shortcoming to competitors, has demonstrated to help support in their prosperity
Introduction
Competition and Mergers As market become globalizes and new companies enter the competitive market, there is always a desire to be one of the leading manufacturers in the field of production for both the entrants and the existing companies. Apple is one of the companies that strive to be excellent in the field of its manufacture products. Being a multi-billion dollar industry in technology that has over 30 years of experience that can teach any new business how to be successful. Moreover, Apple has gained from past missteps like valuing an item too high furthermore constraining the color of a product to one color. Case in point, when the IPod first turned out in the mid 2000's it was valued at $999.99 one penny shy of one thousand dollars. The IPod was valued as of right now on the grounds that they needed to appear like a select product.
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