Case 2: Jamie Turner at MLI, Inc
Hilary Kuykendall Ya Liang
1. How did Turner get himself into this predicament? What is going on for Cardullo? Many reasons contribute to the situation Turner’s currently in, first of all being his abrupt decision of taking the job. The job offer by MLI is very appealing, though, Turner isn’t thinking thoroughly about whether or not he is capable of doing industrial marketing,which is different from what he really likes and is expert in. Making a pros/cons list like the chart below is a great way to evaluate if you will be successful in a new position [4]. The risk is even higher as MLI is struggling financially and still in the transition of a merger.The unstable environment has left him little time to adapt to the new job though time is promised by Cardullo. So this is not a wise career choice in the first place.
Secondly, Turner is trusted with too many responsibilities too early in his job. Turner doesn’t really know how to cope with the situation because it’s quite different from what he had in Wolf River. He really needs time to absorb all the information and get an understanding of both internal and external circumstances. Now he has no choice but to make quick calls based on a superficial observation, as well as instincts and past experience which could prove to be very wrong and dangerous. The same is true with the full autonomy over pricing. Turner never has a safe chance to prove his worth before being handed so many responsibilities, so once he fails, he will lose it all. Thirdly, things going on with Cardullo is making it worse. From the case, Cardullo can be described as being extremely judgemental and strongly opinionated. He abruptly sees people as either competent or incompetent and has, from what Turner sees, undermined the value of Kelly, a dependable sales veteran. His