Consumer Behavior and cultural fctors affecting CB
Consumer Behavior and Cultural Factors affecting Consumer Behavior
What is Consumer Behavior?
Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior helps us understand why and why not an individual purchases goods and services from the market.
There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors.
What is Culture?
The complex whole that includes knowledge, beliefs, arts, morals, law, custom and any other capabilities and habits acquired by man is known as a culture.
Therefore culture is everything that is socially learned and shared by members of a society. Culture consists of material and non- material components.
Non-material culture includes the words people use , the ideas , customs and beliefs they share and the habits they pursue.
Material culture consists of all the physical substances like tools, automobiles, roads, farms, etc, that have been changed and used by people.
The significance of culture in understanding human behavior is that although all consumers may be biologically similar, their views of the world, what they value and how they act, differ according to their cultural backgrounds.
What are Cultural Factors ?
Cultural factors comprise of set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.
Example - In India, people still value joint family system and family ties. Children in India are conditioned to stay with their parents till they get married as compared to foreign countries where children are more independent and leave their parents once they start earning a living for themselves.
Cultural factors have a significant effect on an individual’s
What is Consumer Behavior?
Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior helps us understand why and why not an individual purchases goods and services from the market.
There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors.
What is Culture?
The complex whole that includes knowledge, beliefs, arts, morals, law, custom and any other capabilities and habits acquired by man is known as a culture.
Therefore culture is everything that is socially learned and shared by members of a society. Culture consists of material and non- material components.
Non-material culture includes the words people use , the ideas , customs and beliefs they share and the habits they pursue.
Material culture consists of all the physical substances like tools, automobiles, roads, farms, etc, that have been changed and used by people.
The significance of culture in understanding human behavior is that although all consumers may be biologically similar, their views of the world, what they value and how they act, differ according to their cultural backgrounds.
What are Cultural Factors ?
Cultural factors comprise of set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.
Example - In India, people still value joint family system and family ties. Children in India are conditioned to stay with their parents till they get married as compared to foreign countries where children are more independent and leave their parents once they start earning a living for themselves.
Cultural factors have a significant effect on an individual’s