Consumer Behavior Audit
Physical environment
Store Location
Woolworth’s stores are situated around Central business districts. Most of their stores are located in places that are busy such as Shopping malls. However for the convenience of customers Woolworths introduced Woolworth’s food outlets near Engen Garages for the convenience of shopping a limited Woolworth’s food offering, 24 hours a day at a convenient location .This was to cater for the consumer who shop for convinience.These kind of consumers are always on the go. Statistics show that people are making shorter, more frequent visits to supermarkets and therefore need stores that are easy and quick to access. This need for convenience is the driving force behind Woolworths extremely active new store roll-out programme.. For those of their customers who work full-time, opening hours in many of their stores have been significantly extended. In two stores, Woolworths has trailed in-store pharmacies in 2007, bringing an even more convenient offering to customers.
Interior décor
Woolworths aims to provide a high level of customer service and is constantly seeking ways in which to enhance customers’ in-store experience. Recent developments include areas for beauty treatments and massages in a small number of their stores, the complete re-design of their beauty displays to make testing and sampling easier and more effective and, an increased focus on service throughout the chain.
Social Environment
Demographics
Customers who shop at Woolworths are of different kinds.How ever the only thing that combine them is the quest for quality
Store Location
Woolworth’s stores are situated around Central business districts. Most of their stores are located in places that are busy such as Shopping malls. However for the convenience of customers Woolworths introduced Woolworth’s food outlets near Engen Garages for the convenience of shopping a limited Woolworth’s food offering, 24 hours a day at a convenient location .This was to cater for the consumer who shop for convinience.These kind of consumers are always on the go. Statistics show that people are making shorter, more frequent visits to supermarkets and therefore need stores that are easy and quick to access. This need for convenience is the driving force behind Woolworths extremely active new store roll-out programme.. For those of their customers who work full-time, opening hours in many of their stores have been significantly extended. In two stores, Woolworths has trailed in-store pharmacies in 2007, bringing an even more convenient offering to customers.
Interior décor
Woolworths aims to provide a high level of customer service and is constantly seeking ways in which to enhance customers’ in-store experience. Recent developments include areas for beauty treatments and massages in a small number of their stores, the complete re-design of their beauty displays to make testing and sampling easier and more effective and, an increased focus on service throughout the chain.
Social Environment
Demographics
Customers who shop at Woolworths are of different kinds.How ever the only thing that combine them is the quest for quality