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Consumers’ attitude towards online shopping Factors influencing employees of crazy domains to shop online

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Consumers’ attitude towards online shopping Factors influencing employees of crazy domains to shop online
Journal of Management and Marketing Research

Consumers’ attitude towards online shopping
Factors influencing employees of crazy domains to shop online
Saad Akbar
Bangkok University, Thailand
Paul TJ James
Bangkok University, Thailand
ABSTRACT
E-commerce offers many online marketing opportunities to companies worldwide and along with high rapid growth of online shopping; it has impressed many retailers to sell products and services through online channel to expand their market. Online shopping or marketing is the use of technology (i.e., computer, internet) for better marketing performance. And retailers are mixing strategies to meet the demand of online shoppers; they are busy in studying consumer in the field of online shopping, to see the consumer attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. In this study, the multiple regression analysis was employed to measure the relationship between 9 independent variables and receptivity to online shopping. The score of Beta weight presented that all 9 independent variables had positive statistical significant effect to Internet users to accept online shopping.
Among the 9 factors, the strongest influencers from highest to lowest were Price, Refund,
Convenience, Auction websites, Security, Brand, Search engines, Promotion and Online shopping malls. According to independent t-test analysis for gender, there was significant different means between males and females for online shopping malls and Auctions websites factors to receptivity on online shopping. The means of female significant higher than male for these two factors. This study might contribute not only to a better understanding on what and how strongly the factors are involved in online consumer purchasing decisions but also this study provides e-retailer’s standpoint such the effectively manage and recommendations. However, eretailers should keep in mind that consumer behavior
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