Thai Analysis
Motivation and Concern factors for Internet Shopping
The study of about the motivation and concern factors for internet shopping was conducted in Malaysia. Due to the fast growth of E-commerce in the country, the demand for conducting online shopping was highly raised. Anyhow, the Motivation factors and their attributes positively influence and stimulate customers to conduct online shopping. Despite the motivation factors, there also are various barrier issues as concern factors that hold back and interrupt their decision making in online shopping.
it is mentioned that there are 2 kinds of factors; motivation factors and concern factors that influence the decision making of online shoppers. The motivation-factors, which we can call it as positive attitudes, are as followings; The Accessibility Motivation, it is about how the shoppers can find or access to the information about the products (easier, faster, latest updated information and more in detailed). The online shopping also provides such an infrastructure to access and compare information much more easily and at deeper levels than the traditional way of shopping. As they said in their study that e-sellers can provide much more information about the products or services without any physical restrictions in the e-shopping environment.
The information can be presented in many forms like texts, pictures, or even sounds.
Despite the fact that consumers cannot experience the real products, rich and accurate information in e-shopping can create more stimulation in shopping to the customers.
Moreover, online shopping can reduce search costs and enable customers to compare the information and price simultaneously. The Availability Motivation is about the availability of products that cannot be found locally. Some kinds of products are only available in some countries or places, so the internet shopping allows the shoppers to order and possess itThe Reliability Motivation, it is about how
The study of about the motivation and concern factors for internet shopping was conducted in Malaysia. Due to the fast growth of E-commerce in the country, the demand for conducting online shopping was highly raised. Anyhow, the Motivation factors and their attributes positively influence and stimulate customers to conduct online shopping. Despite the motivation factors, there also are various barrier issues as concern factors that hold back and interrupt their decision making in online shopping.
it is mentioned that there are 2 kinds of factors; motivation factors and concern factors that influence the decision making of online shoppers. The motivation-factors, which we can call it as positive attitudes, are as followings; The Accessibility Motivation, it is about how the shoppers can find or access to the information about the products (easier, faster, latest updated information and more in detailed). The online shopping also provides such an infrastructure to access and compare information much more easily and at deeper levels than the traditional way of shopping. As they said in their study that e-sellers can provide much more information about the products or services without any physical restrictions in the e-shopping environment.
The information can be presented in many forms like texts, pictures, or even sounds.
Despite the fact that consumers cannot experience the real products, rich and accurate information in e-shopping can create more stimulation in shopping to the customers.
Moreover, online shopping can reduce search costs and enable customers to compare the information and price simultaneously. The Availability Motivation is about the availability of products that cannot be found locally. Some kinds of products are only available in some countries or places, so the internet shopping allows the shoppers to order and possess itThe Reliability Motivation, it is about how