tutorial
INFO 1400
Koffka Khan
Tutorial 10
Review Questions : Ch 10
1. What are the unique features of e-commerce, digital markets, and digital goods? 1.1 Name and describe four business trends and three technology trends shaping e-commerce today.
List several business and technology trends shaping e-commerce today.
1-2
Review Questions : Ch 10
1.2 List and describe the eight unique features of e-commerce.
1. E-commerce technology is ubiquitous, meaning that it is available just about everywhere a computer can connect to the Internet.
2. It has global reach, permitting commercial transactions to cross cultural and national boundaries far more conveniently and cost effectively than is true in traditional commerce.
3. It operates according to universal standards shared by all nations around the world, whereas most traditional commerce technologies differ from one nation to the next.
4. It provides information richness, enabling an online merchant to deliver to an audience of millions complex and rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies, such as radio, television, or magazines.
5. It is interactive, meaning it allows for two-way communication between merchant and consumer and enables the merchant to engage a consumer in ways similar to a face-to-face experience but on a much more massive, global scale.
6. It increases information density (the total amount and quality of information available to all market participants).
7. It permits personalization and customization: Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests, and past purchases.
8. Social technology enables user content creation and distribution and supports social networks. 1-3
Review Questions : Ch 10
1.3 Define a digital market and digital goods and describe their distinguishing features. Digital markets are said to be
Koffka Khan
Tutorial 10
Review Questions : Ch 10
1. What are the unique features of e-commerce, digital markets, and digital goods? 1.1 Name and describe four business trends and three technology trends shaping e-commerce today.
List several business and technology trends shaping e-commerce today.
1-2
Review Questions : Ch 10
1.2 List and describe the eight unique features of e-commerce.
1. E-commerce technology is ubiquitous, meaning that it is available just about everywhere a computer can connect to the Internet.
2. It has global reach, permitting commercial transactions to cross cultural and national boundaries far more conveniently and cost effectively than is true in traditional commerce.
3. It operates according to universal standards shared by all nations around the world, whereas most traditional commerce technologies differ from one nation to the next.
4. It provides information richness, enabling an online merchant to deliver to an audience of millions complex and rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies, such as radio, television, or magazines.
5. It is interactive, meaning it allows for two-way communication between merchant and consumer and enables the merchant to engage a consumer in ways similar to a face-to-face experience but on a much more massive, global scale.
6. It increases information density (the total amount and quality of information available to all market participants).
7. It permits personalization and customization: Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests, and past purchases.
8. Social technology enables user content creation and distribution and supports social networks. 1-3
Review Questions : Ch 10
1.3 Define a digital market and digital goods and describe their distinguishing features. Digital markets are said to be