Surf Diver N'ski Marketing Strategy

Surf Dive ‘n’ Ski’s brand has been about development so that the business can meet customer needs and its expansion into digital media space is no different. The surf retailer’s goal is to continually see how to present the brand in the greatest fashion possible.
Their aim is to create a targeted, more efficient form of interaction with the consumer. The objective is to engage and adapt the communications to particular movements.
Storytelling is one of the main engagements with customers, and Surf Dive ‘n’ Ski has drawn this out through various digital channels, inspiring through story telling while at the same time always associating it back to the brand and product.
They captivate their audience and engaged with them. Their digital media
produces social discussion, online and in-store, attracting both new and existing customers. The brand pairs the lifestyle with the product.
To assist with the business goals, the brand has continued to advance through global platforms and centre their digital marketing around their customers.
Surf Dive ‘n’ Ski have developed an omni-channel experience to offer an easy customer experience. The business has total transparency as to how they operate online.
Surf Dive ‘n’ Ski provide a unique experience and assist the customer’s move from each channel as easy as possible. They provide the customer with the choice to engage and shop how they want, when they want and where they want.