Contemporary Developments in Business and Management
Contemporary Developments in Business and Management
1.0 Executive Summary
This report is about the growth of a Malaysian brand low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is, what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit just in seven years?
2.0 Organization Overview AirAsia is the world most leading low cost carrier airline now as their name had earned a lot of recognition worldwide because consumer as their TOP priority with the tagline of "Now Everyone Can Fly", AirAsia has made flying affordable for more than 61million guest. AirAsia started their business in year 2001 with only MYR1.00 with the partnership with Tune Air Sdn Bhd and AirAsia was remodeled into a low cost carrier by January 2002 where their mission is to make air travel much more affordable for Malaysians took flight.
Valued at MYR2.3 billion, AirAsia is today award winning and the largest low cost carrier in Asia. From a two aircraft operation of Boeing 737-300, AirAsia currently boasts a fleet of 78 aircraft that flies to over 60 domestic and international destinations. The airline has carried, thus far, over 61 million guests since its first day of operation. Low fares is AirAsia 's philosophy where it has sparked a revolution in travel as more and more people from all walks of life are now able to fly for the first time. AirAsia 's success has taken flight through the continued confidence of our guests who prefer a no frills, hasselfree, low fare and convenient option in air travel.
AirAsia Berhad Annual Report 2008, pp.4-5
2.1 AirAsia 's Mission
To maintain the good result of being the largest low cost airline in Asia serving the 3 billion
1.0 Executive Summary
This report is about the growth of a Malaysian brand low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is, what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit just in seven years?
2.0 Organization Overview AirAsia is the world most leading low cost carrier airline now as their name had earned a lot of recognition worldwide because consumer as their TOP priority with the tagline of "Now Everyone Can Fly", AirAsia has made flying affordable for more than 61million guest. AirAsia started their business in year 2001 with only MYR1.00 with the partnership with Tune Air Sdn Bhd and AirAsia was remodeled into a low cost carrier by January 2002 where their mission is to make air travel much more affordable for Malaysians took flight.
Valued at MYR2.3 billion, AirAsia is today award winning and the largest low cost carrier in Asia. From a two aircraft operation of Boeing 737-300, AirAsia currently boasts a fleet of 78 aircraft that flies to over 60 domestic and international destinations. The airline has carried, thus far, over 61 million guests since its first day of operation. Low fares is AirAsia 's philosophy where it has sparked a revolution in travel as more and more people from all walks of life are now able to fly for the first time. AirAsia 's success has taken flight through the continued confidence of our guests who prefer a no frills, hasselfree, low fare and convenient option in air travel.
AirAsia Berhad Annual Report 2008, pp.4-5
2.1 AirAsia 's Mission
To maintain the good result of being the largest low cost airline in Asia serving the 3 billion
References: http://www.airasia.com http://intranet.airasia.com http://www.airasia.com/site/my/en/pressReleases.jsp;jsessionid=B7B4C664083A619ACC0B62EDC6408385?nav=5-2 http://aboutsabah.com/sabah-news/1-million-airline-seats-free/ AirAsia Annual Report Year 2007 & 2008 Fred R. David (2007), Strategic Management Concepts and Cases, pp.182 Contemporary Developments in Business and Management (Version 5.0), University of Sunderland BA (Honours) Business Management, pp.270 Read more: http://www.ukessays.com/essays/aviation/contemporary-developments-in-business-and-manageme.php#ixzz2Euv4clkE