Corporate Module Handout
Susex Business School
B.Sc. (Hons.) Business and Management Studies
Final Year
Section 1: Some commonly asked questions about the module
Section 2: How will I be assessed?
Section 3: The Teaching programme
Section 4: The Taster Case
Appendix 1: Proscribed organisations for the Company Project
Appendix 2: Grade Descriptors and Assessment Grids
Appendix 3: Module Specification
September 2012
Section 1: Some commonly asked questions about the Module
This handbook is intended for the guidance of students taking this module. Whilst the details contained in this handbook represent teaching staff intentions at the time of writing, it is in the nature of Higher Education that some module information may be subject to modifications during the teaching of a module. In the interest of up-to-date information and knowledge, teaching staff may make minor changes in the matters covered and will endeavour to publicise these changes as widely and in as timely a manner as possible.
Why study Corporate Strategy?
Corporate Strategy is one of two compulsory modules on the final year of the degree. In many ways the study of Corporate Strategy provides an umbrella under which the interaction between the various subjects studied elsewhere in the programme can be examined and integrated to provide an overview. It is, in short, a subject that allows you to see the ‘big picture’.
The areas of study are broad and can be applied to a wide range of organisations. You should, therefore, be able to gain a solid grounding that will allow you to understand more fully the way in which your particular specialism contributes to the wider organizational perspective. The linkages with many option modules will inevitably involve some overlap, and many of the ideas, concepts and techniques from other subjects will be helpful in gaining a better understanding of the world of corporate strategy.
Although it is unlikely
B.Sc. (Hons.) Business and Management Studies
Final Year
Section 1: Some commonly asked questions about the module
Section 2: How will I be assessed?
Section 3: The Teaching programme
Section 4: The Taster Case
Appendix 1: Proscribed organisations for the Company Project
Appendix 2: Grade Descriptors and Assessment Grids
Appendix 3: Module Specification
September 2012
Section 1: Some commonly asked questions about the Module
This handbook is intended for the guidance of students taking this module. Whilst the details contained in this handbook represent teaching staff intentions at the time of writing, it is in the nature of Higher Education that some module information may be subject to modifications during the teaching of a module. In the interest of up-to-date information and knowledge, teaching staff may make minor changes in the matters covered and will endeavour to publicise these changes as widely and in as timely a manner as possible.
Why study Corporate Strategy?
Corporate Strategy is one of two compulsory modules on the final year of the degree. In many ways the study of Corporate Strategy provides an umbrella under which the interaction between the various subjects studied elsewhere in the programme can be examined and integrated to provide an overview. It is, in short, a subject that allows you to see the ‘big picture’.
The areas of study are broad and can be applied to a wide range of organisations. You should, therefore, be able to gain a solid grounding that will allow you to understand more fully the way in which your particular specialism contributes to the wider organizational perspective. The linkages with many option modules will inevitably involve some overlap, and many of the ideas, concepts and techniques from other subjects will be helpful in gaining a better understanding of the world of corporate strategy.
Although it is unlikely