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Corporate social responsibility

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Corporate social responsibility
CHAPTER ONE
1.0 Introduction
This chapter will point out the basic information on the effect of social responsibility on organizational performance. That will include stating the problem, giving the background information, general objectives, significance of this research study and the limitations of the study.
1.1 Background Information
Consideration of the social, economic and political context demonstrates how CSR forms part of a wider strategic direction being taken internationally with regard to state/market relations and the pursuit of a range of objectives and goals. The context is in part provided by concerns about the numerous examples of irresponsible behavior on the part of corporations, ranging from colluding with oppressive regimes and in the overthrowing of governments (Alston, 2005). The concept of corporate social responsibility (CSR) has long been established in academic literature as both a business philosophy and practice. The concept, however, is seemingly much more prevalent, timely and important in this new millennium, as firms attempt to be seen as being “sustainable” or “socially responsible” in nature due to the demands of target stakeholders Internal and external stakeholders are requesting that firms act responsibly and behave ethically. Being socially responsible is often considered doing the “right thing” or being ethical, Carroll (1979) identifies that the organization also has economic, legal, and discretionary obligations to its target stakeholders. However previous research has hypothesis social responsibility and organizational performance to be positively related.
1.2 Statement of the problem
Social responsibility famously known as corporate social responsibility (CSR) is generally an ethical ideology or theory that an entity, be it an organization or an individual has an obligation to act to benefit the society at large. Social responsibility is one of the newest management strategies where companies try to create a



Bibliography: McWilliams, A. and Siegel, D... (2001), “Corporate social responsibility” a theory of the firm perspective. Academy of Management Review, 26 (1), 117–127. Mullins, Laurie J., (2005). “Management and Organizational Behaviour’, 7th edition. Pearson Education Limited, Essex, England. Bowen F. (2007). “Corporate social strategy” Competing views from two theories of the firm. Bowen, H.R. 1953. Social responsibilities of the businessman. United States of America: Harper & Brothers William G. Nickels, James M. McHugh, Susan M. McHugh, (2002). “UNDERSTANDING BUSINESS”, 6th edition, McGraw-Hill Higher Education. Ian Worthington and Chris Britton, (2006), ‘The Business Environment”, 5th Edition, Pearson Education Limited FRIEDMAN, M

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