1. Demographic structures, product, and labour markets
• Demographics or demographic data are the characteristics of a population as used in government, marketing or opinion research, or the demographic profiles used in such research.
• Product is the end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.
• Labour market is the nominal market in which workers find paying work, employers find willing workers, and wage rates are determined.
2. Socio-economic groupings
• Market Research agencies often divide the population into different groupings, based on the occupation of the head of the household, for the purpose of drawing comparisons across a wide range of people - it is used to see how people in differing socio-economic situations react to the same stimuli.
3. The influence of culture on organizational values, attitudes, behaviour and performance
4. Social responsibility and organizations
• Social responsibility is an ethical or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large.
5. Ethical behaviour in the enterprise
• Acting in ways consistent with what society and individuals typically think are good values. Ethical behaviour tends to be good for business and involves demonstrating respect for key moral principles that include honesty, fairness, equality, dignity, diversity and individual rights.
6. The role of the state and its impact on organizations
7. Political parties and pressure groups and their influence on government policy
Aims and objectives
Business activity is focused around the achievement of business aims and business objectives.
A business aim is the goal a business wants to achieve. A primary aim for all business organisations is to add value and in the private sector this involves making a profit. More