Cough Syrup
[pic]
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ON
“Analysis Of Cough Syrup Market With Respect of Dabur Honitus.”
“Submitted to
U.P. Technical University Lucknow
In the partial fulfillment for degree of
Master in Business Administration
(2007-09)
Under the Guidance of
Ms. Minakshi Singh
Lecturer
By Abhishek Rana Roll no:0727170003
Department of Management Studies
BHARAT INSTITUTE OF TECHNOLOGY
MEERUT
STUDENT DECLARATION I, ABHISHEK RANA, student of MBA (2007-09) at BIT, Meerut hereby declare that the Project work entitled “Analysis of Cough Syrup Market with Respect of Dabur Honitus” is compiled and submittedunder the guidance of Ms. Minakshi Singh. This is my original work.
Whatever information furnished in this project report is true to the best of my knowledge.
: ABHISHEK RANA Roll No. 0727170003 MBA-III SEM
PREFACE
The Indian Cough syrup Industry is today so big and highly competitive industry. It plays an important role in supporting India’s economic infrastructure. Today market place is enormously more complex, domestic market at one time safe from foreign invaders, are now hunting grounds of giant global corporations. New products are launched at astonishing pace. Competitors are everywhere and hungry.
In my project “analysis of cough syrup market with respect of Dabur Honitus. I have tried to analyze various market factors related to advertising and consumer behavior, which were emerged out while I was doing survey. For this I tried to cover retailer attitude. This was my humble effort towards successful completion of the Project.
I used simple random survey technique as my sampling technique and surveyed 175 retailer in some parts of Meerut to find out their views to get the best result for survey.
ABHISHEK RANA Roll No. 0727170003
[pic]
ON
“Analysis Of Cough Syrup Market With Respect of Dabur Honitus.”
“Submitted to
U.P. Technical University Lucknow
In the partial fulfillment for degree of
Master in Business Administration
(2007-09)
Under the Guidance of
Ms. Minakshi Singh
Lecturer
By Abhishek Rana Roll no:0727170003
Department of Management Studies
BHARAT INSTITUTE OF TECHNOLOGY
MEERUT
STUDENT DECLARATION I, ABHISHEK RANA, student of MBA (2007-09) at BIT, Meerut hereby declare that the Project work entitled “Analysis of Cough Syrup Market with Respect of Dabur Honitus” is compiled and submittedunder the guidance of Ms. Minakshi Singh. This is my original work.
Whatever information furnished in this project report is true to the best of my knowledge.
: ABHISHEK RANA Roll No. 0727170003 MBA-III SEM
PREFACE
The Indian Cough syrup Industry is today so big and highly competitive industry. It plays an important role in supporting India’s economic infrastructure. Today market place is enormously more complex, domestic market at one time safe from foreign invaders, are now hunting grounds of giant global corporations. New products are launched at astonishing pace. Competitors are everywhere and hungry.
In my project “analysis of cough syrup market with respect of Dabur Honitus. I have tried to analyze various market factors related to advertising and consumer behavior, which were emerged out while I was doing survey. For this I tried to cover retailer attitude. This was my humble effort towards successful completion of the Project.
I used simple random survey technique as my sampling technique and surveyed 175 retailer in some parts of Meerut to find out their views to get the best result for survey.
ABHISHEK RANA Roll No. 0727170003