Crisis Management
|MKT 351 TERM PAPER |
|Crisis Management |
| |
|Maricely Estevez |
|[June 13, 2011] |
Table of Contents
Crisis Management 2
Planning in a Crisis 2
Company Overview: Exxon Mobil 3
Crisis: Exxon Valdez Oil Spill 4
Company 's Actions & Reactions 4
Fines and Consequences 6
Lessons to learn 6
Last Word 7
Cited Works…………………………………………………………………………………………………………………………………………….9
Crisis Management
"Failure to have a workable crisis management program is asking to play Russian Roulette with an automatic pistol. You do not have the luxury of pulling the trigger on an empty chamber" (Hogue). Every company should be prepared for all kind of crises. No matter how prestigious and successful a company is, if it fails to confront a crisis, it can lose everything. First of all, what is a crisis? Seitel says a crisis is "a situation that has reached a critical phase for which dramatic and extraordinary intervention is necessary to avoid or repair major damage" (p. 385). In order for a company to overcome a crisis and still keep good reputation they should simply have a well-done crisis management plan. If companies have a plan before things "go wrong" then everything else will be a piece of cake when a crisis undertakes. Crises come and go at any time unexpectedly; they will merely break you or make you. In the middle of a crisis is better to deal with it quickly, taking action and making sure that the community you serving, or whoever is your main
|Crisis Management |
| |
|Maricely Estevez |
|[June 13, 2011] |
Table of Contents
Crisis Management 2
Planning in a Crisis 2
Company Overview: Exxon Mobil 3
Crisis: Exxon Valdez Oil Spill 4
Company 's Actions & Reactions 4
Fines and Consequences 6
Lessons to learn 6
Last Word 7
Cited Works…………………………………………………………………………………………………………………………………………….9
Crisis Management
"Failure to have a workable crisis management program is asking to play Russian Roulette with an automatic pistol. You do not have the luxury of pulling the trigger on an empty chamber" (Hogue). Every company should be prepared for all kind of crises. No matter how prestigious and successful a company is, if it fails to confront a crisis, it can lose everything. First of all, what is a crisis? Seitel says a crisis is "a situation that has reached a critical phase for which dramatic and extraordinary intervention is necessary to avoid or repair major damage" (p. 385). In order for a company to overcome a crisis and still keep good reputation they should simply have a well-done crisis management plan. If companies have a plan before things "go wrong" then everything else will be a piece of cake when a crisis undertakes. Crises come and go at any time unexpectedly; they will merely break you or make you. In the middle of a crisis is better to deal with it quickly, taking action and making sure that the community you serving, or whoever is your main
Cited: Works Baker, Mallen. “Companies in Crisis - What not to do when it all goes wrong”. Web. http://www.mallenbaker.net/csr/crisis03.html Emergency Management. Updated January 28, 2011. No editor. May 25, 2011. Web. http://www.epa.gov/oem/content/lawsregs/opaover.htm Gaps III, John. “Exxon Valdez Oil Spill (1989).” The New York Times edition Aug. 3, 2010. May 25, 2001 Web. http://topics.nytimes.com/top/reference/timestopics/subjects/e/exxon_valdez_oil_spill_1989/index.html Hogue, Jennifer. “Avoiding Disasters: The Importance of Having a Crisis Plan”. May 25, 2001. Web. http://iml.jou.ufl.edu/projects/spring01/hogue/index.html Seitel, Fraser. The Practice of Public Relations. Boston: Prentice Hall, 2011. Smith, Ron. “Exxon Valdez Oil Spill”. May 25, 2011. Web. http://faculty.buffalostate.edu/smithrd/PR/Exxon.htm