Cross Media Concept For The German Production Company Lieblingsfilm Arg: Analysis

Recent trends show that the usage of a detailed and customized transmedia story world is taking its place in companies’ communication processes. This master thesis will focus on the development and the implementation of a transmedia concept for the German production company Lieblingsfilm GmbH. The German producers Thomas Blieninger and Philipp Budweg and the directors Marcus H. Rosenmüller, Stefan Betz and Johannes Schmid founded the company in 2008 with headquarters in Munich, Germany. Lieblingsfilm produces German theater movies such as the book adaptation trilogy Rubinrot, Shapirblau and Smaragdgrün (Lieblingsfilm.biz, 2015).
Within the scope of an internship, the author will develop a cross media concept for the company’s upcoming movie “Matti & Sami”. Therefore, the author researches how the present status of communicating with consumers is at Lieblingsfilm and develops a concept to enhance not only brand recognition but also success at the box office.
Hence, the following research question developed.
How can the production company Lieblingsfilm GmbH enhance its media presence by implementing a Cross media Concept for the upcoming children’s movie “Matti & Sami”?
2 Literature review and Theoretical Framework
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In order to attract consumers’ attention companies have to change their way of thinking within their habitual processes of communication. Especially in recent years, the importance of a transmedia story has risen in importance.
According to Jenkins, a cross media or transmedia story uses multiple media platforms and channels to create a unique story world around the product (2006, pp.95). Each channel functions as an individual and valuable contribution to the whole story world. The ideal form of a transmedia concept is when each medium focuses on its strengths. Combined the channels build a core story (Jenkins, 2006, p.96).
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