SUBMITTED TO
Rabeya Sultana,
Assistant Professor, Department Of MIS,
University of Dhaka
SUBMITTED BY
Akibul Kowser Pahlowan Student ID: 61222-15-055
Summer Semester 2012
Department of MIS.
University of Dhaka.
Candidate’s Declaration
I certify that the report entitled “A report on Corporate Social Responsibility of International Business Machines Corporation (IBM)” submitted as a term paper of the course Introduction of Business is the result of my own research, except where otherwise acknowledged and this project report in whole or in part has not been submitted for an award including a higher degree, to any other University or institution.
Name: Akibul Kowser Pahlowan
Signature: ………………………
Date: ………………………
Table of Contents 1.INTRODUCTION | 4 | 2. What is corporate social responsibility? | 5 | 3.Company Profile: | 6 | 4.Case Study: | 7 | 5.Other Example of CSR Activities of IBM: | 8 | 6. Why IBM involved with Corporate Social Responsibility (CSR)? | 8 | 7. Why IBM involved with Corporate Social Responsibility (CSR)? | 9 | 8.Conclusion: | 9 |
INTRODUCTION :
Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe.
Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the “triple bottom line” of people, planet, and profit. Not only do responsible, sustainable and transparent approaches help build brand and reputation, they help strengthen the community and