As outlined on their company website, when they first opened, TIM HORTONS only sold coffee and donuts. Today, they sell everything from coffee, sandwiches, soups, chili, cookies, donuts, bagels etc. According to Shaw (2014) “Tim Hortons now has 4,485 restaurants, including 3,588 in Canada, 859 in the United States and 38 in the Gulf Cooperation Council, which it entered in 2011.”
Relevance to the Industry STARBUCKS and TIM HORTONS are big players in the coffee industry in Canada. According to an Anonymous author (2011) “Many Canadians wouldn't dream of going a single day without their beloved cup of coffee. In fact, excluding non-bottled water, coffee is the most popular beverage among adults in Canada.” An unknown author (2014) states that “...75 percent of the all the coffee sold at fast food restaurants comes from "Timmy's," as it is affectionately known. Tim Hortons is found in just about every small town and large city across Canada...”
Comparing the …show more content…
STARBUCKS is deemed to be a more upscale coffee shop compared to TIM HORTONS. Based on experience, you can purchase a medium latte at TIM HORTONS for approximately $2.50, whereas a grande (medium) latte at STARBUCKS would cost approximately $5.00. According to Wolf-Wylie (2013) “...when you look at where each of the two companies have set up shop, it becomes clear which market each is trying to dominate: Tim Hortons owns Eastern Canada and the highways between major cities. Starbucks owns the urban