Preview

Cup Of Coffee In Canada

Powerful Essays
Open Document
Open Document
1353 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cup Of Coffee In Canada
Presently, there are many options to choose from when it comes to enjoying a great cup of coffee. Whether you want to enjoy a cup of coffee in the morning, or grab a sandwich for lunch, STARBUCKS and TIM HORTONS are always great options for this. You can head to one or the other and often see individuals working on their laptops or groups of people catching up over a cup of coffee. The coffee industry in Canada is growing allowing customers to have large varieties for their daily coffee options. From iced drinks such as frappuccino’s and iced caps to hot drinks like cappuccinos and lattes, STARBUCKS and TIM HORTONS are two very well known coffee shop chains in Canada. The following analysis of STARBUCKS and TIM HORTONS will take a look …show more content…
As outlined on their company website, when they first opened, TIM HORTONS only sold coffee and donuts. Today, they sell everything from coffee, sandwiches, soups, chili, cookies, donuts, bagels etc. According to Shaw (2014) “Tim Hortons now has 4,485 restaurants, including 3,588 in Canada, 859 in the United States and 38 in the Gulf Cooperation Council, which it entered in 2011.”
Relevance to the Industry STARBUCKS and TIM HORTONS are big players in the coffee industry in Canada. According to an Anonymous author (2011) “Many Canadians wouldn't dream of going a single day without their beloved cup of coffee. In fact, excluding non-bottled water, coffee is the most popular beverage among adults in Canada.” An unknown author (2014) states that “...75 percent of the all the coffee sold at fast food restaurants comes from "Timmy's," as it is affectionately known. Tim Hortons is found in just about every small town and large city across Canada...”
Comparing the
…show more content…
STARBUCKS is deemed to be a more upscale coffee shop compared to TIM HORTONS. Based on experience, you can purchase a medium latte at TIM HORTONS for approximately $2.50, whereas a grande (medium) latte at STARBUCKS would cost approximately $5.00. According to Wolf-Wylie (2013) “...when you look at where each of the two companies have set up shop, it becomes clear which market each is trying to dominate: Tim Hortons owns Eastern Canada and the highways between major cities. Starbucks owns the urban

You May Also Find These Documents Helpful

  • Good Essays

    Ah, A Tim Horton’s double-double. This north of the border slang refers to a steamy coffee with double cream, double sugar, and to top it off, a beautifully glazed maple donut. This is a staple snack of the gray, cold, Canadian morning. What could make it better, you ask? A multi-billion dollar Canadian-American merger of course! This is huge news, as it has enormous implications for both entities, as well as the mega-company that they will become. According to Forbes, Tim Hortons has 4,546 restaurants across Canada and the U.S., and has had a 9% increase in revenues from Q2 2013 to Q2 2014. However, Burger King hasn’t been as lucky. They suffered a 6% reduction in revenue during the same year-long span, and a stock price of $26 before the…

    • 1728 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Tim Horton's Isp

    • 98563 Words
    • 395 Pages

    W We are one of North America’s largest quick service restaurant chains, with 4 4,264 systemwide restaurants as at year-end 2012. Tim Hortons is one of the l largest publicly-traded restaurant chains in North America based on market c capitalization, and the largest in Canada by a wide measure. In Canada, we c command approximately 42% share of the quick service restaurant traffic. M f t i it More th 60% of our guests visit us 3 times or more every two weeks. We enjoy iconic brand status in Canada and than a strong, emerging presence in select regional markets in the U.S. We are also beginning to seed international growth, and we had opened 24 restaurants in the Gulf Cooperation Council by the end of 2012.…

    • 98563 Words
    • 395 Pages
    Powerful Essays
  • Satisfactory Essays

    Tim Hortons Case

    • 833 Words
    • 4 Pages

    Transferable Tim Hortons is constantly updating products and adding new ones. They have new donuts, new healthy items and constantly new soup flavors. They create new seasonal products and even had some commemorating the Olympics. It is clear that they can add new products and it is obvious that there is a wide range of products at their disposal to add. One of Tim Hortons goals for the near future is to move into emerging markets such as India and China. They are in the process of updating their menu to be compatible with those areas of the world. Adaptable It is clear that Tim Hortons logo can be adaptable. They have changed their logo many times over the years. The element that stays the same is the cursive writing and they change details around that to match the times. They have moved now to a more simple logo in one oval with “Always Fresh” on the top and “Coffee and Baked Goods” on the bottom with the same cursive in the middle from the past where they had the Tim Hortons cursive on top and in a separate oval “Always Fresh.” In the USA they have sleeves on their cups to protect from the hot of the coffee and in Canada they double cup. This shows adaptability to environment and updatability. Protectible Tim Hortons has registered their trademark in all markets that they operate. This means it is legally protected. Due to their size and retained knowledge, others do not easily…

    • 833 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Target vs Wal Mart

    • 1640 Words
    • 7 Pages

    In this new change for Target, they have also made a big decision in deciding to go with Starbucks as their coffee provider inside their stores. This is big news to Canadian consumers whose local coffee shop is Tim Horton’s, because Target was considering Horton’s in their new shops [ (Target to Partner with Starbucks in Canada, 2012) ]. Target is continually growing in the United States and now internationally in Canada, and this corporate giant has the potential to continue its economic growth for years to come.…

    • 1640 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Counter Point

    • 1052 Words
    • 5 Pages

    Starbucks has many problems starting with the price. Starbucks coffee is more expensive than other competitors like Dunkin’ Donuts and Caribou. In addition, Dunkin’ Donuts offering drinks at prices 20 percent lower than Starbucks. For example, Kathleen Brown, a 30-year-old Boston lawyer, used to treat herself to a $4 Starbucks Caramel Macchiato but switched to Dunkin’ Donuts. Also, she mention that with Starbucks price for a cup of coffee she can buy a cup of coffee with a sandwich from Dunkin’ Donuts. Moreover, Starbucks did not pay attention to the customer comment cards and they did not respond to their customers needs or their feedback about the product or the service. Starbucks should ask the customers about what type of milk they want. Another problem is that Starbucks used to offer just hot beverage and they thought cold coffee like Frappuccino was not a true coffee drink. After Starbucks knew their competitors were offering a cold beverage they started to serve cold beverages and they tested their concoction with customers and again customers approved. Moreover, Starbucks stores were reconfigured with fewer comfy chairs and less carpeting making Starbucks a less inviting place in which to linger over a cup of coffee. In the beginning Starbucks had a problem and they could not advertise because the cash was tight. Finally, Starbucks machines were so tall that the customers could no longer see the coffee being made.…

    • 1052 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Tim Horton was a Canadian hockey player who opened his own doughnut shop in Hamilton, Ontario in 1964. The initial menu included a few specialties dishes from his culinary ideas and over the years Tim Horton’s menu has grown immensely. In 1967, Ron Joyce became full partners with Tim Horton; when Tim Horton died Ron took over all of the existing Tim Horton’s restaurants found across Canada. When first opened, Tim Horton’s chain offered only two products- coffee and doughnuts but as time passed and costumer’s tastes became more demanding more products and beverages, such as cappuccinos, muffins, soups, chili, etc. were introduced to the menu.…

    • 2865 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Canadians drink coffee every day and several times per day. The coffee industry is continuously increasing and still holds number one position in today’s market. Canada imports over 300 million pounds of coffee beans per year and has been rising by 3% every year for the last five years. Many studies indicate that about 65% of the Canadian population drinks coffee daily. Many companies responded on this demand by introducing self-serve coffee pods to make more profit and build easy reach to fresh coffee.…

    • 2454 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    the history of tim hortons

    • 3614 Words
    • 15 Pages

    The first Tim Hortons stores offered only two products – coffee and donuts. The selection of…

    • 3614 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Tim Hortons in a highly competitive market continues to focus on menu innovation, and new products to compete and increasing their market share. In 2014 Tim Hortons took 24 items of their menu such as Mixed berry smoothie, Blueberry Danish, Chocolate Danish, Double berry muffin (CTVNews, 2014), and introduced a number of new hot menu items like steak & cheese Panini, Tim’s crispy chicken sandwich and specialty drinks like latte, Greek yogurt parfait with mixed berries and almond granola, fruit smoothies, frozen green tea and dark roast coffee to capture ever-changing consumer tastes and preferences. Tim Horton has been partnering with other brands such as Oreo, and Nutella to make new bake, pastry, and cold specialty beverage in order to differentiate…

    • 160 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Fat Girl Research Paper

    • 594 Words
    • 3 Pages

    Thinness seems to have been a fashion trend spreading among American girls in recent years. Currently, about 75 percent of girls in America are not confident of their bodies and appearance. Some girls choose to be on a diet to lose weight; however, going on a diet can be a threat to their health. Nevertheless, how on earth can fat girls lose weight healthily and effectively? Three good sports for fat girls to lose weight healthily are ice-skating, swimming, and yoga.…

    • 594 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Financial Analysis PA Report

    • 6322 Words
    • 27 Pages

    Therefore, this report takes in various analysis of the Tim Hortons Inc. include financial analysis, management analysis and strategic plan in order to let reader understand how to make more reasonable decision about investment in the stock of Tim Hortons. As the result of this analysis report, it is rational to buy the stock of Tim…

    • 6322 Words
    • 27 Pages
    Good Essays
  • Satisfactory Essays

    Sacred cow

    • 457 Words
    • 2 Pages

    This is evident in our modern society because individuals depend on Tim Horton's for meals like breakfast since coffee is a given in the morning in order to stay focused without falling asleep in morning lectures. People use it as a replacement for their own breakfast when running late for work or class. Even…

    • 457 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    There is a reason for more than 12 Tim Horton’s around Campus, in addition to plenty of other well-known coffee brands.…

    • 784 Words
    • 4 Pages
    Good Essays
  • Good Essays

    That's not to say you'll find McCafés everywhere. In Britain, where Starbucks has 700-plus stores, McDonald's has no plans for McCafés. And while all 13,900 U.S. McDonald's outlets now sell McCafé coffees, the company isn't building separate café sections there, either. Since 70% of orders come from the drive-through window,…

    • 586 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Murtaza

    • 1264 Words
    • 6 Pages

    Starbucks, with Tatas as partner, has opted for competitive pricing that is nearly half the coffee chain's charges elsewhere in the world -- with a cup of coffee costing about Rs. 80 for a small offering and Rs.165 for a large one.…

    • 1264 Words
    • 6 Pages
    Good Essays