Preview

Current Marketing Situation

Satisfactory Essays
Open Document
Open Document
223 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Current Marketing Situation
Current marketing situation Canon cameras cover the range from entry-level point & shoot models to high-end professional SLRs at the very top of the market. The target market of Canon photography products can be divided into two major segments; Demographic segmentation and Psychographic segmentation. Individuals and families using photography to illustrate & capture their important moments are grouped under Demographic segmentation; it uses the common bases of age, gender, income, ethnic background, and family life cycle. Professional photographers and highly-skilled amateurs are grouped under Psychographic segmentation; I think so because its basis follows the following variables: Personality, Motives, Lifestyles, and Demographics. As at December 31, 2013, Canon has make over USD $35.5 billion of the outstanding achievement. Their main product is the DSLRs camera which are the luxury items so they set the prices about HKD $ 5,000 to $ 51,000. Canon have a large competition which is Nikon. Nikon and Canon are the large of the camera company which both have a large number of the market share. Nikon's main product also is the DSLRs. They set the prices about HKD $ 5,000 to $ 51,000. They also make their product become the luxury items so they set a high selling price. The recent sales trend will focus on Asia's market because the Chinese people become more and more rich and they willing to buy some luxury items. Therefore, Canon will expand the Asia's market.

You May Also Find These Documents Helpful

  • Good Essays

    • Retailers typically carry anywhere from 2-4 brands of digital cameras and stock only certain models of the brands they do carry.…

    • 3396 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    Marketing and Question

    • 1088 Words
    • 5 Pages

    variables that occur in each stage. Provide an example of a product or service that…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case study: Kodak Funtime

    • 563 Words
    • 3 Pages

    50% customers are Kodak Loyal, 40% are samplers relying heavily on Kodak and 10% are price sensitive…

    • 563 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    marketing scenario

    • 460 Words
    • 5 Pages

    • Tensile – a new competitor had $2.7 million dollar sale with one sales representative…

    • 460 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Price rates are really low and can be accessible to you with best possible solutions as your need and requirements creep up every other week. We can assure you that you will feel content on Columbus Day. An occasion to take photographs, Canon branded cameras are getting sold on Columbus day with sales that get as much as 50% discounts, are intent of having proper arrangement of items you can buy from the open market on that day. It is best and most appropriate day that you can look forward to when you have plans to get your solutions to photography you have planned to snap for months. If you are really interested with getting an arrangement for a camera you wanted to buy for the past many years it can be accomplished with your purposeful needs to get satiated finally when the Day…

    • 516 Words
    • 3 Pages
    Good Essays
  • Good Essays

    A customer is most likely always satisfied from a product or service that meets their wants and needs. Corporations in the market today have a marketing strategy that is driven by their customers—customers want it, companies will give it to them. Mckenna clarifies that, “What they [customers] do care about is a company that is willing to adapt its products or services to fit their strategies. This…

    • 1510 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    This report is divided into nine parts and the first part is a brief background of the Virgin Australia’s international airlines. From the second to the eighth part, the knowledge and theories of marketing management and planning will be used to analyze the international airlines of Virgin Australia in details. They are: clearly define the product line; through analyzing target market, market share, market size and its growth to achieve the result of market analysis; in-depth dissect the international airlines of Virgin Australia by applying marketing mix strategy; identify and compare the two major competitors; define the impact of macro environment on international airlines; summarize the key points of SWOT; use marketing theories to identify two emerging issues. Finally, the key points of this report will be provided in the conclusion part.…

    • 5151 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Coursework

    • 658 Words
    • 3 Pages

    What's the best way to price competitively for Twin Star? "The closer together these are, the greater the competition." (http://www.entrepreneur.com/article/223816) The reason why we have choose this strategy it allows Twin star to be more motivated to have good customer base and have guaranteed profit.…

    • 658 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Initially, we take the features of Nikon and Canon digital SLR cameras into consideration. Obviously, Canon is a world famous corporate for electronic devices, but when it comes to the specific field in camera, Nikon may appeal to you more with the notably feature effects. When you select a digital SLR camera from a camera store, the most valued point for you is the camera’s features. For example, Canon 650D and the Nikon D3200 were both released last year, Canon 650D is sold at $650 with 18 megapixels and 9 autofocus, but the Nikon D3200 is sold at $597 with 24.2 megapixels and 11 autofocus. From the camera guidebook, Canon has fewer pixels in the digital SLR cameras than the same level Nikon.…

    • 1477 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Life style comes from the norms of the society that generate consumption. We want to have more opportunities to consume, but depends of how much we sacrifice and put efforts to obtain them. To achieve the status of success come from our person skills and initiatives; for example the education is the opportunity to upgrade and also maintain a better life style, because is giving to us an opportunity of better jobs as a better source of income.…

    • 578 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    During its globalization, Canon strategically diversified, invested in R&D, enhanced production and contracted OEM agreement. Firstly, the strategy in diversification was the key element of this case. As the figure 1, Ansoff's matrix shows, Canon has diversified into business machines, such as copier, and optical products, TV camera lenses etc. When Canon entered the copier business, unlike Xerox that provided big and expensive copiers for large companies, it defined the positioning of its copier as cheaper, smaller and high quality for satisfying the needs of personal-use or small companies. Also, by providing high quality services, Canon…

    • 1466 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Since joining the Vietnam market to date, Canon has applied the appropriate marketing strategies to enhance brand and market share in the market. In this report, the strategic marketing mix will be analyzed.…

    • 5151 Words
    • 21 Pages
    Good Essays
  • Satisfactory Essays

    Contemporary Marketing

    • 260 Words
    • 2 Pages

    Currently, Levive is marketed through distributors only. Most distributors keep product on hand and they each have their own personal website so customers can purchase directly from the distributor or online. Over the next five years Levive will need to expand distribution to various retailers. I personally would love to see our products on the shelves of major retailers such as Wal-mart; however we are unsure if this would be beneficial or harmful to our success. We are currently using a direct channel; the use of a direct channel allows us to get the product straight to our users. As business continues to grow, we will need to switch from a direct channel to a dual distributing channel.…

    • 260 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Canon focuses on three different groups: the Customer, the Office and the Industry and others. They are producing a lot of different products but the most important are for the Customer: cameras, camcorders, printers, projectors, scanners and equipment. For the Office: laser/ large-format printers, multifunction devices, solutions software, cartidges. For Industry and others: lithograpy systems, card printers, radiography systems, vacuum equipment, components. (Canon, 2011).…

    • 2085 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Marketing assignment

    • 3303 Words
    • 12 Pages

    Marketing segmentation is considered as one of the main elements of marketing, and one that is significant and appropriate to the Internet Technology and Glasses industries. Yet, with literature reviews, there are few studies of segmentation evident, and the segmentation of consumers markets for Google Glass is an issue to be addressed. Indeed, this has only becoming relevant lately with changes in the technology environment. This report is presenting the finding of a segmentation study into the market for Google Glass in Australia, the market that is still at a relatively stage in its development. The study utilise lifestyle group and occupations segmentations, which are often referred to the most significant form of segmentation, and identifies four different market segments.…

    • 3303 Words
    • 12 Pages
    Best Essays

Related Topics