Author(s): James C. Wetherbe and John R. Montanari
Source: Strategic Management Journal, Vol. 2, No. 1 (Jan. - Mar., 1981), pp. 1-14
Published by: Wiley
Stable URL: http://www.jstor.org/stable/2485987 .
Accessed: 08/03/2014 05:12
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Strategic
Manaigemnent Journal, Vol. 2, 1-14 (1981)
Zero Based Budgeting
Process
in the Planning
JAMES C. WETHERBE
University of Houston, Houston, Texas, U.S.A.
JOHN R. MONTANARI
Arizona State University, Tempe, Arizona, U.S.A.
SUMMARY
An attempt is made to integrate the zero based budgeting (ZBB) procedure into the firm 's planning process. Previous studies have failed to provide an integrative framework for the application of ZBB which may account for some of the conflicting results obtained in previous
ZBB programmes. Next, the results of an empirical assessment of the effectiveness of the ZBB integrative framewQrk in service oriented orgainizational units are reported. Strong support is evident for the ZBB planning framework developed here using constituency oriented indicators of effectiveness.
Zero based budgeting (ZBB) has emerged in recent years as a controversial approach to planning and
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