Customer Care

An Analysis on Customer Care Strategy of
Southwest Airline

|Prepared by: |Name |
|SN: |ID number |
|Class: | |
|To: |Your tutor |
|Course and Course Code: |Creating a Culture of Customer Care |
| |DJ42 34 |
|Date: |Date when you finished the report |

Table of Contents

1. Company Introduction 3

2. An Outlook Of Southwest Airline’S Customer Care Strategy 3

3. Development Of Southwest Airline’S Customers Care Strategy 4

4. Southwest Airline’S Standards In Details 6

λ Employees 6 λ Customers 6 λ Suppliers 7 λ Community 8 λ Environment 8

5. Ways In Which The Standards Were Established 9

λ Employees 9 λ Customers 9 λ Suppliers 10 λ Society 10 λ Environment 10

6. Methods Used By Qualitative Research And Quantitative Research To Gather And Southwest Airline’S Customer Care 11

1) Qualitative Research 11
2) Quantitative Research 12

7. The Review Of Southwest Airline’S Customer Care Strategy 14

8. Recommendation 14

9. Reference 15

Attachment 1: 15

Attachment 2: 16

1. Company Introduction

Southwest Airline is one of the largest airlines, which is located at Dallas in United States and established in the year 1967. The Southwest Airlines commenced customer service on June 18, 1971 serving three cities --- Houston, San Antonio and Dallas and incorporated with Texas. And today southwest is operation more than