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Customer Is Always Right

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Customer Is Always Right
A business’s keeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10.Satisfied and happy customers will promote your products or services 11.Having your customers as ambassadors help you expand your business quickly 12.Helps company to operate more efficiently in long run 13.Listening to complaints or feedbacks will help a business to identify and ammend its weakness. 14.Customers whose complaints are attended to are more likely to be returning customers. 15.Lowers employees’ morale 16.Unfair to employees 17.Reduces a business’s profitabilty 18.Demanding customers are a waste of time and resources 19.Time used to deal with over-demanding customers can instead be used for potential good ones instead. 20.Employees should be well equipped with training to improve customer service. 21.Customers who are angry and unsatisfied will resort to a business’s rivals. Argument 2 : Obtain higher profitability in the long term. Argument 3 : It helps the business to operate more effectively in the future. Counter Argument 2 : It creates unhappy employees, lowers employees morale and motivation to work. Thesis Statement : Is is important for businesses to always have the policy that the customer is right because it will retain a company’s image, uphold its reputation, leads to a higher profit and enables the business to operate more effectively. Topic Sentence 1 : Retain a company’s image and reputation. Supporting statement: 1) It will be quicker to reach a business’s objectives and goals. 2) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. Topic

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