Customer Relationship Management and Sales Force Automation
Chapter7 ANSWERS TO DISCUSSION QUESTIONS
1. How is e-business “redefining old business models, with the aid of technology, to maximize customer value?
e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling, e-business encompasses e-commerce and a whole lot more. For example, e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology, to maximize customer value. e-business is the use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes both within an internetworked enterprise, and with its customers and business partners.
2. Why is there a trend toward cross-functional integrated enterprise systems in business?
Cross-functional information systems are integrated combinations of business information systems that share information resources across the functional units of an organization. Integrated systems allow the same data to be used for multiple applications; information output from one function can easily become data input to another function. Only one integrated database needs to be maintained. Many organizations are using information technology to develop integrated cross-functional enterprise systems that cross the boundaries of traditional business functions in order to reengineer and improve vital business processes all across the enterprise. These organizations view cross-functional enterprise systems as a strategic way to use IT to share information resources and improve the efficiency and effectiveness of business processes, thus helping an e-business attain its strategic objectives.
3. Do you agree that “ERP is the backbone of e-Business”? Why or why not? it can be argued that
1. How is e-business “redefining old business models, with the aid of technology, to maximize customer value?
e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling, e-business encompasses e-commerce and a whole lot more. For example, e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology, to maximize customer value. e-business is the use of the Internet and other networks and information technologies to support electronic commerce, enterprise communications and collaboration, and Web-enabled business processes both within an internetworked enterprise, and with its customers and business partners.
2. Why is there a trend toward cross-functional integrated enterprise systems in business?
Cross-functional information systems are integrated combinations of business information systems that share information resources across the functional units of an organization. Integrated systems allow the same data to be used for multiple applications; information output from one function can easily become data input to another function. Only one integrated database needs to be maintained. Many organizations are using information technology to develop integrated cross-functional enterprise systems that cross the boundaries of traditional business functions in order to reengineer and improve vital business processes all across the enterprise. These organizations view cross-functional enterprise systems as a strategic way to use IT to share information resources and improve the efficiency and effectiveness of business processes, thus helping an e-business attain its strategic objectives.
3. Do you agree that “ERP is the backbone of e-Business”? Why or why not? it can be argued that